Entrepreneurial Energy Preservation for Mental Athletes + Ai for Marketing (EWD4)
Disclaimer:
Everything below is a mix of what I observed and heard during the event. The goal isn’t to pinpoint "who exactly said what," but to share (usually) an outsider's view and overall perspective on these industries. I’m not here to act as a definitive firsthand source—readers should do their own research. I hope this inspires you to attend events, explore new industries, and hear what leaders are presenting. These notes combine my observations with thoughts on how things could run smoother and how ideas connect (IMO). I’m not an expert, you know? Just hanging out in the room with them. Enjoy!Topics: Pitching, Startups, Burnout, Human Needs, Hydration, Essentials, Compensation, Compounding Effects, Habits, Authenticity, Brainstorming, Maximization
Event Week Day 4 is in full swing, though today’s plans were up in the air. I had a first set of plans but at the last minute, I got an email inviting me to something that sounded even better, (though twice as far away). It was an event lasting the full day with great panels, food, and activities. I didn’t expect myself to attend the full day of events, but it was even better than my original plan (traveling all the way downtown for just a one-hour presentation). So, I took my time, made lots of time for sunshine nonstop, and made it to hear some likely useful and relevant speeches with great takeaways and yay’s!!
Why Attend: Two topics that seemed so interesting to me are ‘having high energy’ and ‘30 ways to get ai’s help with marketing’. Even if you got one idea for marketing - heck yeah! And more energy - for sure. I’m only getting older and got a long ways to go. So let’s see what we can learn from these helpful people - and anyone else interested in talking - it’s a full-day event!!
Overall Event Rating: Venue 3.85/5, Food: 2.5/5, Speaker Content: 5/5, Networking: 4/5, Likeliness to Return: 5/5… (more below)
Photo Collage and Commentary:
Yeah - I just took like so few pictures this day hahahhaah.
Notes from the Event & Speakers:
Arrived late. I spent a lot of time getting here. I actually, first, went downtown and spent time in the sun at a park. It’s just been important to me lately. I got food at my favorite restaurant (Michou) and ate at the nearby park in the sun, did some work on my laptop. Felt happy about my Ultimate Fanny Sash and then made my way to the venue. It took a lot of work to get there hahha. A rentable bike, the subway, a bus, and then a lyft. But I made it. There were two speeches I really was interested in hearing.
And was greeted with water, tea, and snacks.
This place is always friendly to me, which is why I make the effort each time hahaha.
Then I got myself situated and took a seat in the back. Rapid fire pitches were occuring.
This guy is talking about new flashlights and he’s working with the military to build them out.
omg hahahah.
I am super late so I don’t know a lot of what he’s talking about. But I think it’s data transmission flashlights??? Changing data/flashlights forever?!
In order for you to capture my data I will see you coming in-between me and my receiver (that’s waht he said)
Optical communications.
RF is going to be a big issue for them going forward, including with the new war drone industry.
His speech is over. Woah hahahah. Woah.
Now the Emcee (he’s a nice guy, runs this place (venture mechanics) - I’ve met him many times, and its part of why I joined today, cause I got an email from him last night saying this event was going on all day) seemed like an even better choice than my prior plans.
Next guy (I think is a vet).
He says his name of his company is kinda clever cause all the other names were taken.
But it was funny IMO hahha.
He’s surprised with the next slide cause its includes the founder who couldn’t be there. Yes, she’s an army guy.
He did a lot of work and was a recruiter. His other buddy on screen came here and does a bunch around teh shop.
A few other army guys are on teh team. They all worked on some projects together that are pretty famous.
First idea they had a was firefighting drone. They had working prototypes that got big thumbs down. Everyone loved the idea but they weren’t there yet. Why?
They were broke. They had to fund theirsevles. But they were all working in the space industry, they knew the pain points, and they thought they can do it better themselves.
They bought a 32k sq ft shop.
He said today he’s not selling a product, more just letting people know about his service.
This may not mean a lot to you but we have a mill and a special lad. An inspection lab.
If anyone that deals with medical stuff here, we can do nylon and prosthetics and things of that nature. FDM printing.
Pun intended but we’re not just a run of the mill shop. There are tons of those places in the area, aerospace is all over, we have contacts, it’s easy for us to get work.
The biggest thing is we can go from napkin sketch to complete product.
We can test, build, and build.
We’ve been working with a company in robotics
THE EMCEE says “You are WAY over time” (yes, the alarm went off a while back)
Then the judges give feedback.
JUDGE QUESTION: What advice woudl you give to other companies interested in the fire fighting drone industry.
IN the usa there’s a whole lot of red tape. It’s very difficult to do testing cause of the FAA. There are regulatory issues, a lot to work thorough.
JUDGE QUESTION: Competition?
About 500 other shops in this area. How we set ourselves apart is integration engineering. That’s where we stand out - and plus our personal connections in the industry, that’s the big thing.
JUDGE QUESTION: Capacity for manufacturing, do your machines have the ability? What sort of small run stuff are you focusing on?
We only have two large machines and a printer. When we go for anther round of funding, we’ll get more, but right now we’ve got plenty of capacity.
We’re working our certification. Having to file for a certificate (idk what that certificate was/is)
The emcee asks if that was the last one (I’m missing the sunshine hahah its so dark in here)
They’re popping a QR code on screen for eeyoen to vote for vest business concept.
I like how they have it broken down literally minute by minute.
You can see the first one started at 1:00, then 10:06, 1:12, 1:19, 1:26, 1:33, 1:40, and 1:47 hahaha. They were so scheduled with these presentations.
Makes me think of the event I went to where that guy said, “let’s have the timeliness of a Caucasian.” It’s so true hahah. So true. My family prides ourselves in our timeliness. Omg. Hahahah. But I do love covering up my clock for entire days/weeks and not knowing what time it is. It’s a nice way to live.
Now some guy is walking around teh audience giving out snacks. He didn’t give one to me probably cause I have a laptop in my lap. But he didn’t even make eye contact either, rude! Hahah.
I’m like suddenly in the mood for exactly whatever is in that bag right now, you know? Hahah. I’m like - what the heck?
Now I think if he offers me one I’ll reject it. I’m over that, wahtever it is.
Lemme go get another snack and see if that makes me un-hangry hahahahaha. :D
Oh he is passing out kelp. See - it’s like right on the border where you’re like, eh, okay - I’m fine not eating it. But, I would have if you’d offered initially, since I was right there hahahaha. Couldda gotten a little shoutout. That’s life.
HOLY CRAP, he just walked by me again TWICE and even offered the guy near me AND NOT ME, while I was putting away my laptop - hahahah waht the heck? Do I look like a person who doesn’t want kelp? My name starts with K even… Not a lot starts with K. Hahaha . Okay, now I really don’t want it. Hahah.’ Yeah right.
NEXT SPEAKER:
Yeah! I’m giving off a vibe, cause this next speaker introduced himself to everyone in the room but me!
His wife was sitting in the row behind me and they joked a bit back and forth from the audience to the ‘stage’ too, before the speech started, so it was sorta a fun, casual vibe.
He asked everyone’s names. But then I laughed at his joke and he realized he hadn’t asked my named - then he asked my name lol.
He started his speech and said, “What you put out in your energy, you’ll get that in return.”
bahahhah omg. Right on cue!!!! Right? Cause i’m giving off the energy that people don’t want to hand me bagged kelp nor know my name hahahhaha.
From a physics standpoint, your energy investment can get more out than you put in. - True. I heard a lot about this lately. It works as deep as your thoughts/intentions.
No one wants to be 4-5 hours at hte gym, taking all the supplements we can find. We may not have the budget or time for a lot of these goals.
I always start off liek this: treat this like the grocery store, take what you need, only what you need - don’t take everything off hte shelf.
Some you’ll want to take pics of - some just store in your brain
I love this analogy, that he said that,
When you are more energetic and healthier, you have better productivity
Better slides, better calls, better parents, better spouse.
It’s easier to do the important things when you are healthy, when your productivity goes up. Whatever you are trying to do, it’s all getting better.
I’d argue the healthier you are, the better you are at life.
Uh ohhhhh - KT style talkin here.
Now everyone has to show their work posture on a really bad day.
The guy who arrived late said he gets really close to the screen
I like how this speech is really interactive and humble
He said he’s an athlete and an engineer. Solving problems within a circle.
Athletes are looking for incremental gains to keep getting better
He has a pic of himself pole vaulting and he asked if anyone would have guessed the sport
I wouldn’t have
-He asked if anyones’ ever seen in IRL
No one had - LOL!
-Then he explains the physics of his work and that he went up 17.5 feet.
- his aspirations were the olympics, he’d just started a business, and also was training for the olympics but he didn’t make it
Life goes on. The olympics are overrated imo… for real hahaha.
Training 30 hours a week, very broke in time and money… he desperately had to figure out how to get as much energy as possible out of as few resources as possible.
Maybe your budget is tighter than ever. You don’t have time for the gym or anything.
Here are some resources today to get recovered from an injury.
He said he’s had 6 career ending injuries that the recovered from.
Remember how we heard that like 80% of recovery after 2 months is mental?? We heard that the other day at the Childrens Mental Health event when they talked about concussions. He must have great mental strength.
There are three pillars of high-energy performance. What you put in is what comes out. Our bodies turn over, the cells change and regenerate. The dead ones come in. The bones are the last ones to regenerate but they do that a couple times in your lifetime. And that’s what comes out.
Yeah I love this and think about it all the time hahahahah. It makes me so hopeful and uplifted again, in life hahaha.
It’s no different than any machine or any ai. Those that are familiar, garbage in, garbage out apples as well
He said some of the most common mistakes he sees against mental athletes like yourself (omg - I’m a mental athlete!?)
I love being a mental athlete hahahahhaha. 100%!!!!!
You’re getting a lot done at the cost of something else
The average American consumes 150lbs of sugar every year
130lbs of flour (which turns into sugar)
So you’re eating almost 300lbs of sugar every year. That’s more than any of us weigh, each year, in sugar.
Many athletes skip meals.
Maybe you’re not getting enough water.
Ah!! Me now - you too!! GO DRINK WATER NOW!!! 1oz per 1lb of your weight - he suggests that later, spoiler alert. Go drink water!!!! NOW!!! NOW! GO!! :D
Coffee is not bad, I’m not going to tell you to stop drinking coffee, but it does dehydrate you. It pulls water out of you. Most of the time if you’re groggy, you’re probably just dehydrated.
Yeah, lately I’m so ‘over’ coffee 100%
Start with a glass of water. Wait 20 minutes, wait a couple minutes before making a big decision. Drink water first.
AUDIENCE Q Interrupting (love interrupting audience questions in speeches!!!): warm vs cold water?
Ice water is said to require a lot of water to melt
He usually goes with room temperature water (me too)
From a body standpoint it costs calories to heat up the ice.
For home, he’d skip meals. It was his vice. He felt he didn’t have the budget, he didn’t like making food, it was for the sake of productivity.
I told them of the “Plop it Drop it” my level two from skipping meals. When I realized it’s super easy to just plop stuff on a tray and put it in the oven. Next thing you know, its food.
Within the first 30 minutes of waking up, 30 grams of protein. It’s a fantastic trick
Water in the morning is amazing.
If the first thing you have is coffee in the morning, there’s a TON more your brain needs to do to stop from being sleepy
If you have some water first thing, wait an hour, you’ll be amazed. You probably got dehydrated.
Find a good daily vitamin. There are a bazillion out of there. Fill in the gaps. Look for something with a NFS certification.
That means that what is in the package is on the label, without that, may not be true.
I can see he has his speech typed out with some highlights so he can keep referring to it. That’s so smart - but he’s looking at the audience the whole time. Still so smart
Again I have my speech soon hahahah. Ahhhh
Diversify your food pallet. Did you notice the color of everything at lunch?
Uh ohhhh busted!!! And true hahahah. I didn’t eat much cause it wasn’t too healthy…
It all was brown: Chicken, bread, potatoes, chips.
Diversify away from the brown foods and the bleached whites.
There are a lot of colors out there in the food world, add them in there and you’ll be amazed.
There are tricks to have healthy snacks (I took a pic)
Overnight oats, protein powder
He asks everyone’s favorite quick meal
Soilent (a meal replacement thing)
He loves meal replacement shakes
Protein, nutrients, fruits and veggies
I say the yam is a great ‘plop and dropper’
He says he gets my system now
A guy in the audience says he’s a creature of habit and they’re of this variety.
Routine is king in a lot of cases, but diversity is important.
That’s why you may want a multivitamin, just to fill in the gaps
Audience: I have an instant pot and usually make chili for the entire week. So full of protein, sweet potatoes, throw some avocados in there.
Make a huge thing then have a full meal throughout the week.
We have a joke in our household: check in with yourself.
Audience Q: What about intermediate fasting?
Depends on your goals:
To lose 10-15 pounds andhave more energy, have breakfast.
If you’re trying to go keto, those are difficult to stay in ketosis.
Doing this is more difficult.
A lot of us are metabolically broken as well, and your body stops digesting fat.
Get food in there, get hte body going metabolically speaking.
Some of the science behind just moving around:
Doing some sit ups, crunches
Just going for a walk is the best, just 5-10 minutes
A 5 minute walk is equal to a 20 minute nap. What it does to your brain.
A 5 minute walk in between zooms will get you the same results.
Audience: I had a great boss here he actually chose one day of the week and he’d have everyone outside. We’d do our team meetings outside.I remember that day being very productive, starting the day that way.
bahahahah I’m cracking up rereading and typing these notes, btw. this event was so funny, right? Look how open every felt to talking about stuff. It was so nice and warm hahahaha. Like this story is so simple and funny hahahaha. And then look at his response (this put me in such a good mood, this talk hahaha):
There are a myriad of benefits to that. The increased bloodflow - when you are sitting, blood isn’t even going to your head as well.
If you are trying to make good decisions, you’re not even performing to the level you are capable of
Your brain can operate better when you do simple things.
Moving in general helps with:
Neuroplasticity and managing stress
Dopamine and enorphins: if we’re feeling good about ourselves and having fun with our day, it gets easier and burnout is reduces.
Next part: four minutes of stretching hahahahahah - he made us all stand up and stretch hahahah. omg. funny.
Called ‘the founder reset’ - 30 body squats, a power stretch where you reach as far as you can and up, then the standing march.
It gets blood flowing a little better.
The recharge aspect is often neglected. We often give up on them:
Skipping sleep
Skipping meals
Skipping actual dedicated exercise
Any excuse will do, btw
But if we were to have some self evaluatiojn and be honest, we’re skipping them - whether its you’re not capable or self-conscous
You’d be surprised how welcoming the gym can be.
Honestly, I’d skip meals all the time. My lunch woudl be delayed. Or I’d skip meals cause there was nothing at home to make.
That as frequently what I as doing to get more work done.
He asks which we’re skipping
Everyone says different ones
I like so much how this is really interactive.
He suggests to an audience member that maybe his workout needs a shock, but the guy says that’s all that works for him. hahahah. okay.
He says its common to have your phone by your bed
NO I don’t do that. I leave it in a different room. I never do this hahahah.
He says his system for getting quality sleep, look at yourself as a mental athlete:
Set aside your phone
Drink water
You need 1oz per lb each day.
READ!?!?!?!!??? Hahahahahah
Read!! Hm. Good idea. I like it. So basic. But True. I never take time to read lately hahahahhahahaha.
He says he likes paper, why not pick up something and grow.
If it’s a book you like, you’ll be learning and then your brain works on that all night. You’ll be learning deeper at night.
Better stress management without all that bluelight and comparing yourself to instagram.
Bonus:
Breathing exercises (omg those make me dizzy often hahahah, but I shoudl look them up)
Square breaking - a biological hack to get out of adrenaline -with a tiny drop of adrenaline all day
OMG true.
Journal
Practice gratitude.
The ultimate gift is one of his favorite books. It’s to envision a list of 10 things you’re grateful for every day. Let it be the last thing you concretely think of each day.
I like this advice!!! Hahah. It’s so helpful
Bonus: arennaline is killer when not needed
Now people are getting more supplements to help with your stress and it can help A LOT more than prescription medicine.
Thank youuuuu. Why is everyone else scared to say suppliments can work!? Mfers.
One guy says he stays up late with adrenaline from working late - spends 4 hours calming down. How do you suggest to get rid of it?
Stretching.
It half your recovery time.
Before bed, it’l bring you back down. And the square breathing will take you out of adrenaline mode.
Go back to a very stable breathing method.
Square breathing is 4 seconds in, hold four seconds. 4 seconds out, hold four seconds.
Some simple stretches. Take 5-10 minutes breathing, you’ll come out.
He says “thank you”
I joke he’ll be asleep in 30 minutes - cause he said usually it takes him 20 minutes to calm down.
He said many people these days are living on adrenaline, but what happens is some body functions shut down to support fight or flight.
Your immunity, digestive, lots of things shut down that are very important - just to transport that energy to your muscles and senses
If you live on that every day, your body shuts down.
Micro breaks, walks, journal - these tricks help you think more longterm and big picture.
You can move your business forward in a way you couldn’t before.
Action plan: Do you want to make any changes?
If you want change, you gotta decide.
Yeah, I wouldn’t mind having more energy.
Do you always say, “I’m so tired, I’m so busy” for years - do you want to improve and tweak or upgrade this?
Literally I used to live with this personnnnnn hahahahhaha……
Let’s pick a couple of things, new meals, sleep practices, stretching, journaling
Pick two or things, write down what you ant to do, post it in front of you - pick a buddy to join.
And go for it! Try it for a week. Do it again. Repeat that cycle.
An audience member says his wife cut him off from a lot of foods on a diet - and now he’s really struggling.
Some major addictions are very difficult, but many programs have habit stacking. The ways you reshape your habits. Insert things instead of rice or whatever.
Instead of rice, eat something in place.
I said that there are things unique to everyone’s journey in teh health space. I said that there are some studies showing that when you cut huge amounts of food out of your diet, it can hurt your joints (they talked about this at the kids mental health event, right? hahah or something recently)
The speaker said this is true hahahah. Your cravings are telling you that your body needs something
Sometimes your body is actually craving serotonin. So maybe your gut balance is off, you’re stressed - it picks you up a bit as a safe spot.
What is your body actually asking for? Serotonin?
If you’re craving potato chip, why not just try a tablespoon of salt and wait 20 minutes.
bahahhahahahahahah. EAT SALT hahahahahah. love it. maybehahhahaha. ha. funny.
I literally said that - A tablespoon?? how about a teaspoon. lollll
he said okay too. lolll.
Your body isn’t wrong asking for rice, it’s just asking something.
Audience says he used to be a super athlete, so sometimes your old habits are hard to break.
I broke my habits, tried new habits, but then gained weight.
He used to be used to controlling a diet a certain way.
He’d say: okay - I want rice, have that much rice on your plate - so you get the rice still on your plate, but it’s only a little bit. SMART!
OMG I’m loving this - this guy is getting like lifechanging advice from this VC confence haahahhahaha. ahhhh hahah its so funny. its so funny.
Another guy says ‘as big as I am, I walk five miles a day. I do every other thing other than the size. Sometimes it a matter of your fitness and your habits.”
Omg this event is so freaking funny. It’s like so life changing hahahaha. Il love it.
If you start adding more protein into your diet, you stop craving things cause you’re full
The audience guy is like, mmmm. Oh. Learning aloud hahahha. Me too.
He said he adds protein powder to his water and it cuts back on his cravings throughout the day and he doest’ want crappy snacks cause he doesn’t FEEL hungry.
bahahah protein powder in your WATER??? hahahahah. omg.
Another thing happenign now is gut health.
A huge amount of the body’s operation system is tied to how healthy our gut is.
Most of us are digestively and metabolically broken.
There are a lot of variables that happened all at once.
Your stomach and digestive track isn’t digesting things well.
If you’ve got breakouts, mood swings, bad sleep - there is a high chance that hte health of your gut is not doing very well.
Microbium is good bacteria in our system, its how we extract nutrients
Without enough
70% of your system is tied to your gut health
It’s your 2nd brain, you make decisions based on your gut.
We’ll have a program called begin 30, a 30 day habit based program that focuses on the four main pillars of health, many I discussed today:
Nutrition, hydration, exercise, mindfulness
If you wanna know more, let me know, I can get you more details and tell you thoughts (for me, I feel like I dont want to ask him - I’d just look it up myself secretly haha he shoudl have that available for people - not require them to talk to you)
Thanks so much, you’ve been a ton of fun.
Many of you are open and honest about what you’re dealing with.
It’s good to be open and honest, then decide you wanna get better.
He said he has a survey you can take.
He and his wife do a wide variety of services to help with health and wellness.
He said he loves watching golden buzzer videos on American idol whenever he wants to cry. They make him so happy.
Any final questions?
I asked when do you take the multivitamin?
He said with breakfast or your first big meal is best.
BREAK
I took a sunshine break for about 15 minutes outside then got ready for the next speech. I was looking forward to the next speech, “30 ways to market with Ai”
The emcee/host said hi to me, as well as the future speaker. That’s cool - she said she’s seen me here a few times before and is curious what I do. I just said I run a small business and like learning hahaha. That’s cool!
See - that has been my plan for Seattle, not to be too ‘spoilery’, but from the start, my plan has been to try and see how many people I can meet like without trying. When I lived anywhere else (and I’ve moved many times, I always woudl go out of my way to meet people and be social, etc) and now, I’m not really intentionally befriending anyone and seeing what happens. It’s an experiment I’m doing - and it’s so fun and working. Just patient and taking years hahaha. But it’s okay. It’s peaceful.
NEXT SPEECH
This next speech I’m not sure if I’ve heard before, cause I’ve heard this lady speak before at an event about marketing. She was great, so I wonder if she’s going to give the same speech twice. If not, that’s so impressive hahaha. Maybe I’ll get to that level one day but I’m still semi-freaking out about my speech next month hahah. But yay!
This guy now is during the break is talking to another guy about his speech he gave today - how he ent off script. Every speaker that’s professional says ‘ you should know every word and don’t stray ‘ - so, maybe that’s good advice to overhear hahahahaha. Love it. Thank’s ‘coincidences of life’. Lol
Okay. Next, ready to learn about ai
She said she ’s updated her presentation since hte last time she gave it -
and I’m the only one in the audience who saw her speak last time- they asked hahahah. Funny. So funny how well I set this up too, narratively.
She said she’ll literally email you the notes so just relax and enjoy.
Ai is this big bucket that has some level of confusion right now. Ai doesn’t think creatively. It spots patterns at a level that would be difficult and consuming for humans to do. You could spend a year doing exactly what Ai does as a human, but It’ll do it in a few minutes
A guy just came up and moves the mic closer to her mouth - now I wish I had earplugs. For real! My sensitive hearing is so distracting. Now it’s too loud and like 15% painful for me. I’m excited for my headband to arrive soon. If its good, I’ll order it in a few colors and put It for sale on my site hahahah
She’s been on the boards of Ai companies since pre chatgpt.
If i had a dollar for every time I heard something liek this, this week, I’d have enough money for a taxi home hahahha.
One of the biggest advantages for marketing and applications is that Ai doesn’t bring a bias. It does patterns and gives you phenomenal market research evaluation. It will give you a true look at what the consumer thinkings.
People are highly biased in market research, this fixes that.
You can ask it to write 10 social media ad for you, It’ll do it, but that doesnt’ mean they’re very good.
If you have an ad that did well for you, you can feed it in there, say you think its why it did well, take this and apply it to different markets.
It can do things to scale
Personalization, B2B funnel management space.
It’ll scrape the background and take your generic email convo and personalize it.
What does Ai not do?
It doesn’t understand your brand voice, the nuances of your brand, and it can only look backwards.
It’s not going to have that aha moment
It may help you find opportunities, but it won’t come up with that for you.
Post-ai, strategy will become controlled by humans. It doesn’t do strategy or really innovate. It can also get things wrong.
She asks if anyone has questions
Ausience: you say its not biased
But now all the marketing is biased, its like taking over the internet, so now its very biased online
She said, okay if you do social listening, heat maps with the most common words - things like that.
It doesn’t understand but it can interpret and aggregate it into the voice of the consumer without overlaying things.
Give me my happiest, medium, and most disgruntled consumer.
Aggregating your own data it can filter without bias.
Not surprising, start with the percentage slide (hahah)
61% of marektiers say ai saves time
44% better content
70+% say it improves your life (too fast I couldn’t’ see the exact number)
Ai can help offload things that are high lift low impact. It’s really about leverage.
So automate the work that doesn’t need a genius. Think of Ai as a junior marketing assistant. An intern. They have enough knowledge about marketing, but purely driven off of what they’ve read in books .
It reads everything, so you get this enthusiastic person with very little real world experience and knows a whole bunch and just has some basic patterns.
You wouldn’t say to them: go write five posts. They’ll be terrible.
You need to be there at the beginning and the end - garbage in is garbage out.
Write down the questions you have, free form, structured, brand strategy.
Give it your voice, tell it what you’re thinking. It’ll integrate your thoughts with data and that’s where it starts to get really interesting.
Now they can write better with all of this
You shouldn’t effectively chat into chatgpt ‘write 5 posts for me’ - give it a lot of background, a lot of training.
It’s about amplification. If you have a couple of things that are working or you’re giving it some background, you can say “write ten versions of this” or you can take one blog article in your voice and say, “write me 10 derivatives of this” - write 1 and let ai write the next 20. Just start with that foundation.
No I don’t like letting ai write for me. It’s a waste of time long-term I think.
Stay simple, stay scrappy.
You don’t need to build custom Ai models. You dont’ need a data science team.
You need practical off-the-shelf ai tools that help you move faster today.
Tools that generate content
Tools that predict behavior
Toosl that automate repetitive Tass
Just find what works for you
Protect your brands humanity.
It’s not an evil thing, Ai, people worry about it. But it’s still a robot. You want to make sure your brand and your mission is there. It’s good to tell it your tone. It can understand that kind of person. Talk about your goal, if you like how others sound. If you like the style of other things, you can tie them together.
Always read through it, ask if it’s the right tone.
Write an article, read it, then fix it over and over again.
Keep looping a few times.
It’s tempting to just cut, paste, post
Lol - but then you’re stuck with that looking like its your words hahahah
You can brainstorm themes, topics, campaigns and draft a monthly content schedule.
You can scratch out your own ads and post them
Brainstorming can take al idle bit of work. But you can use it to generate blog post topics.
It won’t come up with great ideas but it gives you thought starters.
Copy.ai
Jasper
Surferseo
Clearscope
Marketmuse
There are a lot of advancements coming with SEO.
SEO data analysis. Those things are great.
There are great tools for A/B testing. Anything data intense can help/
fuelgrowth.ai
Google optimize
Unbound smart builder
Copy.ai
All of those are for A/B testing.
An audience member asks a question but I got distracted researching if my merch is legal since I used font from canvas. It is. So, that’s good. Okay - let’s get back to
Ai is useful for trend spotting and cultural signals:
Exploding topics are famous, tehy can track trends and look broadly at data.
Not the best for specific industries
If your business is about macro industry trends, this is helpful
Spark Toro gets into where your audience hangs out. It’s a fun tool to dig into and to understand cultural signals. To understand your audience well.
Do more research and find out as much as you can about your TAM/SAM/SOM (idk hat these are)
What are potential markets? What shoudl I think about?
Prompt Ai to start thinking through angles and your marketplace.
IT may introduce things you haven’t thought of
Competitive analysis, lots of great tools “crayon” (lets you know when your competitor updates their website, pricing page, etc) giving you alerts in real time, similar wen, chat gpt
Let Ai streamline the competitor analysis streamline.
We’re moving away from personas and more to ‘look-a’likes’
Understand who your customer is. Group and think about your customer by intent and behavior. New ways to cluster and think about consumers.
Channel strategy opamization is pretty well developed in B2B, not too much in B2C.
And everyone wants to get acquired.
You want to be bought.
Oof. IDK not me hahahhaa.
People that spent a lot of money on their CRM are some of the first adopters to find out how Ai can help them run an ad for people who bought ____ vs looking at who they really are. Then you look at your competitors, pricing strategy, get Ai to think for you in a B2B environment.
Messaging & A/B Testing
Copy.ai & Jasper are Ai writing tools that can create multiple versions of your ad copy, email subject lines, or landing page headers instantly.
Google Optimize allows you to A/B test those variations on your website or landing pages and see real user behavior data.
Prompt: “Write 3 variations of a headline for our launch campaign”
Okay - I’m getting distracted.
She said a/b testing will dramatically improve with Ai.
Yeah. Custom everything, different for each user.
Logo testing, she’s skeptical of it. It can visualize if your image will be successful based on the behavior of others who posted things and it looked like that. It can track behavior, though only to some degree ‘intent’. Intent is half pattern, half emotional in terms of its behavior.
She said if you’ve done statistical analysis and psychology you’re screwed.
You always wonder if things were objective or subjective.
There’s a lot of great tools out there. One of the easiest things to do is to ask what are some of the best tools for your industry, background, and time, and level of business - is this 1/10th of your time a fulltime’s person. Then tell me how to use Ai in my sales funnel.
- Some tools are way too massive.
Give ai the context how much time and energy - then ask it to build an ai plan for you.
Her speech is listing lots of tools over and over again. I’m getting tired hahah. Maybe I’ll go soon. I heard some amazing speeches and idk if I wanna socialize too much tonight. I’d rather get more sunshine. After this speech I think I’ll head back to nature/home? For real, my vitamin D is lacking - and I’m just working nonstop so I like to maintain my energy.
If you want to get funding these days, you better have Ai in your company somehow.
What’ the number one use of ai? Copywriting. Write me an article for this, for that
Ew! I don’t like that though, I dont like it writing for me
But that’s my brand.
Feed your personality into it. It’s a marketing intern. Don’t turn it loose with too much control and not enough direction.
Clear scope, server set is good if you’re looking for basics. More coming out soon with SEO improvements. W’ere really at a new level with this. They’re making SEO faster and broader scale. W’ere starting to move to a whole other level with SEO and Ai.
Influencer discovery, I won’t go off on my side conversation on how much I think they are on the drown trend anyway. But if you think you want them as part of your brand, there are ways to find the ones most effective for you.
I’m just starting to see an uptick en celebrity endorsements coming back.
Celebrities are reasonably priced again
Hahahah
She sys she thinks in the next year or two, with ai, we’re moving beyond needing influencers. Tehy helped cut conversations really short
Ai does this in a different way.
Tehy hypers personalization where it’s like , “hey NAME” I see you’re doing this, it’s all about you, this is what you drive, ai have something fro you, wanna see it? Sure!
It hears you
An influencer is still in the day of “talked to, not talked with”
A big celebrity will put this out, you go do what they said. We’re moving away from that. Ai is allowing peopel to have 1-to-1 conversations with their consumer.
Press releases are great. They keep track and know who to push content to
Propel PRM
Much rack Ai
PR is a numbers game. Shooting to large audiences nad seeing if you can find someone.
If you’ve got something truly newsworthy that people would want to pick up in an article, look into PR.
With so many channels and blogs - there are people wiring fake content with Ai
This is the perfect opportunity to lean in on PR and find people to talk about it
Wow.. I guess I can look into that…. Once a few more things are cleaned up I think.
Like my emails after orders and a few things I want to make. Once my website is a bit more at hte level I want, I think I can try that. Why not! Haha. Maybe? Idk. Maybe not.
She said she intended this to be a list you can ask for and then poke around and look all these companies up.
A lot of these guys are offering a $100 trial for some pretty amazing stuff.
Vue ai is fun for fashion, home goods - things where you’re trying to look at what people buy based on shopping patterns.
She jokes and asks if she’s allowed to do a startup on B to C, he jokes she’s not allowed.
Do you need to get pat on the back or know if there is a problem?
So true!!!! So true….
Be willing to take the punches when you listen to waht people really think
Lexalytics + monekylearn
Sentiment analysis is useless.
It’s just mentioning a lot - not meaning anything.
Audience Question: let’s say you look for any name on your presention, any tool - all those article all lead to sites that have nothing to do with their own product.
It’s a trend where things that are loosely related are trying to drive traffic to a domain. They dont’ even help. My question is, is this a good way to drive traffic. Are these tools helping? Here are 50 articles loosely touching your space. We’l put an article up for you
- she said she’s trying to understand the question… first question?
He says, you want to migrate from hubspot to a new site.
Migrate your data? One CRM to another CRM?
Search for that, find 50 articles on how to do it. They all bring you to other CRM’s and tell you how to do it - but the articles don’t tell you actually how to do it- they’re just ai created articles driving you to your own website.
The audience is grumbling and idk why. Lol. Do they agree?
Someone speaks up: I encounter this all the time.
Behind me: mhm.
Okay - so yeah, they’re saying, in teh audience, “this is serious. Yeah. So first off, to her point about SEO about to change dramatically, its cause half hte results are coming up with Ai instead of traditional google. I’ve been doing SEO before anyone knew what it was. Fundamentals didnt change for 30 years. Now all the sudden all the fundamentals are changing. You need to relearn how to do SEO.”
Google in the old days used to be good tracking how many people clicked on an article and clicked again. They called it bounce. But now Ai results, especially chat gpt.
But a huge number of situations like that are articles that don’t help.
You want to know the best phone system and its all theses garbage articles.
Ai is learning to be your assistant. It learns what is crap. There are tools being trained that can out-SEO SEO.
Someone in the audience says if you get stuff from reddit about the stock market, it’s all over the place. But if you look at the Moodys, etc, you’re getting real info but (idk what he said)
- cause I’m like YEAH RIGHT ‘real info’ bahhah. Exactly. That’s whaSt they tell everyone not paying attention. Ugh.
70 job applications per one interview lately.
Ai is making resumes much worse instead of better.
The joke in th industry is to simulate the candidate looking at their resume. You can set the two against each other and have an app interview an app and get nowhere.
If you can crate genuine content that helps users it’s better than content that generates traffic and users bounce off. Then what have you gained?
We’re definitely hopefully moving in that direction.
More people are even removing serach endings and using Ai anymore.
On my way out the door the flashlight military guy told the energy guy he missed the energy’s speech, but summarize it for him. Lol. He was trying, but then I vouched for him that his speech was really great. He said thanks and called me by name. Just before that he’d thanked me for attending the speech and I said it was awemse.
Interactions liek that are so funny to me. It’s nice he didnt push his business onto people though, that’s great and longterm thinking.
But he needs to build a bridge so people can sign up casually without IRL interaction hahah, hahah but maybe not his brand
Okay - I’m on the bus and it’ll be about an hour. I double checked with the bus driver we’d stop at hte stop I need (we will) so I can sorta zone out a bit since he knows where I need to go too - and I’m the only one on the bus at hte moment. It’s funny how no one uses public transit!!! Wild. But also a lot of the times the places are really inconvenient Like I took a taxi to go to the busy stop. LOL. But, all to save money hahaha. And get some sunshine, even if indirect.
That’s the one problem I have with that venue we were just as - it doesn’t have enough natural light or an outside space to mingle. So I just lately really want more sunshine. I feel it. Especially since Hawaii. I feel like it lifted me up and gave me so much energy.
I’m intentionally seeking it lately.
Overall Event Rating Further Evaluations:
Venue: 3.8/5
I love this place so much. IDK why. It’s not necessarily especially cozy or well decorated or even stylish, but I just think its really welcoming from every time I’ve been. The location is so hard to get to with public transit, though. Takes me a hour and half each way (or ~80 bucks by taxi EACH WAY!!). But I keep coming back. I do wish they had an outside space to hang out, though. Get some fresh air. I didn’t want to stay much longer cause it’s all dark in there. But I still like it a lot.
Food: 2.5/5
Hahah I am being tougher on them cause even the speech pointed it out. Not enough variety and nutrition. Oof. I want to feed myself well, you know - but its hard when your options don’t make that possible. So, step it up, guys!! ahh!! hahah.
Speaker Content: 5/5
Incredible talks. I learned so much in every speech and am exhausted hahaha. So inspiring.
Networking: 4/5
Yeah, this place is always welcoming and I talked to a lot of people. Even people were introducing themselves to me. Even so, I didn’t want to stay long. Event week is totally over-socializing me, but we carry on!! It is fun. But, pace yourself.
Likeliness to Return: 5/5
Duh! It’s awesome. I love this place and it’s a great time. I always learn a lot from the speaker there - and this time surprised me cause I learned even more than expected and laughed so much.
Until next time, I wish you the motivation and success to search for opportunities around your area. Search and explore: Who is out there giving talks? There are new things happening all of the time.
Find relatable or interesting topics you like and check them out! Maybe even something hosted at a cool venue, if there’s no other reason to go. Let’s see what you can learn and discover not too far from home. 😊
