Marketing Digitally - The Marathon of Methods

Marketing and MediaNarratives and Vision

Apr 9

Written By Kelly K

🤷‍♀️ ESTIMATED READING TIME: ONE HUNDRED AND THIRTY MINUTES

Disclaimer:
Everything below is a mix of what I observed and heard during the event. The goal isn’t to pinpoint "who exactly said what," but to share (usually) an outsider's view and overall perspective on these industries. I’m not here to act as a definitive firsthand source—readers should do their own research. I hope this inspires you to attend events, explore new industries, and hear what leaders are presenting. These notes combine my observations with thoughts on how things could run smoother and how ideas connect (IMO). I’m not an expert, you know? Just hanging out in the room with them. Enjoy!

During the time I have been writing this article, it was announced that Silversun Pickups will be playing at a WATERSIDE VENUE DOWNTOWN in Seattle this summer for a music series that SEATTLE IS RELAUNCHING AFTER 20 YEARS OF NOT DOING IT!!!! YESSSS hahahahahaha. AND they’re hosting SILVERSUN PICKUPS!!?!? (CLICK ON THIS OR THE NEXT SENTENCE FOR A YOUTUBE LINK → This is one of my favorite songs. I could listen to it 300 times in a row.)

Topics Covered: Digital Marketing, SEO, GEO, Short Form Video, Virality, MicroSEO, Micro Language Models, Authenticity, Branding, Vibes

Head over to the conference hall and let the marketing begin!! These days, everything is online - even my blog! So, what do the digital marketing experts have to say? A lot of these speeches sounded interesting (then again, look at my work from a few months ago… right when I found GPT. How many times do you see the word “navigating” haha.) But, with likely Ai-assisted-titles pulling at my interests, I was hyped to learn more from experts in digi-marky. What would I agree with? What wouldn’t sit right?

Why Attend? It’s that thing that it wouldn’t hurt to be good at: Marketing! On top of that, I’ve been to a lot of lackluster events lately. But the way this one was celebrated (and priced) online, I was ready for nothing but the best. Read my last blog, you’ll even see my expectations were high. So, with that in mind, I entered the show. How did it go? Read and you’ll know!

Overall Event Review: Venue 3.5/5, Food 4/5, Speaker Content 4/5, Networking 2.5/5, Likeliness to Return 4.5/5… (more at the end)

Photo Collage and Commentary

Notes from the Event:

Arrival was BEYOND underwhelming. Why? I traveled as fast as I could to get there!! LOL. Worked so hard to get my daughter ready, dropped her off. Took the bus, then the train, hurried to the venue. But then the only sinage I saw, directing people up tothe 2nd floor, didn’t match the name of the event.

Then, I asked the hotel staff, “Where was the event?” and they said either the 2nd floor or the 4th… So then I went up to the 2nd floor. I had to walk up the broken escalator, and what I saw made me feel like a 90% fool.

This event was not cheap to attend… many events I attend are free - or very fair-priced. This one wasn’t. It was probably my most expensive event so far of the year - by double!! So, when I arrived and they handed me a huge merchy backpack and a certificate of completion (and then environmentally, there’s like NOTHING else except huge flyers for themselves and posters for themselves... it’s not a huge event/conference with partners or vendors. You realize its a solo-bolo show) I was like, omg wtf did I just pay for and get myself intooooo? Some scam event?? I thought those only existed in virtual events!?!? Ahhhhhh!!!

I even made a joke to the two people working behind the desk for check-in (but stayed friendly and optimistic), as they handed me the certificate of completion! “Wow! Now I can just go home. I’m done, huh?!”
- Giving a certificate of completion to guests the moment they arrive COMPLETELY devalues the experience so insanely. hahaha. Or at least for me it did. I felt like a sucker. But… let’s see.
- I wrote a note to myself that it felt so tacky. It’s such a weird way to start.

They handed me my name badge and told me drinks were ‘over there’ so I hovered over to see ifhe was on the topic of Linkedin. If he was, I was joining.. if it was still the intro, I’d get a drink first. I got close enough, saw the stage and he said “linkedin” and I walked in.

There were 20 tables with 10 seats each, all set up… and about 20 people in total scattered throughout. This was also NOT a good sign. I’m like, omg… here are the 20 of us suckers. Signed up for this thing.

I sat down and was happy to hear he was talking about Linkedin. Since I’m so Linkedin focused (though unsuccessful atm - I’m the only one liking my posts hahahah 😂) so, I wanted to hear their advice/perspective. I have such strong opinions on so many things and definitely, linkedin is one of them.

And with that, l started taking notes.

The guy on stage says: “A smart use of Ai? Introductions on Linkedin.”
- BOOM! Wait.. WHAT? hahah. From the start, I was like, wait… what? What? Use AI to help you write introductions on Linkedin? So… you get Ai to stalk someone and then help you write a letter to them to contact them? omg.
- I’m just thinking, like… wow. I’ve had so many weird people approach me on linkedin and I couldn’t figure out waht was off… did they use Ai?
  - Such stalkery advice!! But I guess its true/today’s world? But also, I’m so not in that world of “using ai to introduce myself to someone???” Maybe. Idk. This advice was abrupt right off the bat. hahaha.
I’m fully convinced Ai can help with it. You need to commit the time to make good relationships.

Why linkedin? It’s huge, social, business

Social networking, instead of media
Today it’s not treated like Facebook, where we’re hiding behind the keyboard and yelling at people. It’s your professional network. And I will tell you that I’ve never once said “Happy Birthday” to somebody on Linkedin. It is cheesy and it made it social media, not social networking
- If I know you, I’ll do it IRL anyway. Not on linkedin.
- Linkedin has even moved to reels. It’s still experimental.. Some are cool, some are linkedin ads. They have to move in that direction. In fact, I’m recording and sharing a lot now.
Video is one of those mediums that right now is becoming more trustworthy than written words. I can’t tell you if Ai wrote it or if a human wrote it.
- With mine, I try to be extremely intentional that I WROTE IT hahahaha. I boycotted Ai writing for me about a month or two ago. But I do have Ai help read over my writing.
Simplified Personal Brand: Visability + Reputation = Your Brand
- “Your Brand” = not your company’s brand, YOU
Now, we may put company headers on our profile, that’s who pays the rent, but it’s still YOUR brand you’re representing. You may talk about the company.
- At the last event, a gentleman previously worked for YouTube. He’s going out on his own, how do you leverage that?
- Share experience and tell a story.
Leverage the brand to continue to tell his story
I run a small company out of Chicago. My brand, I talk about me, what I like. Leadership, entrepreneurship… I don’t sit and talk about the brand.
- Pretty sure your linkedin profile could use a little McLovin.
  - Raise your hand if your profile can use a little McLovin
  - Btw this guy is just cracking up at everything he says the whole time. I feel like he is presenting as if all 100 seats were full. (Maybe its for the camera/since he’s recording himself and the virtual audience has no clue that only ~20 ppl are here and probably half is staff, hahhaha.)
  - Mine 100% doesn’t need ‘McLovin’ - whateer that means hahah. My linkedin profile I love… and I don’t like “McLovin” or McDonalds… fake id’s to get drunk underage?? Why are we talking about this? hahah.
Build a better mousetrap. Ask a few questions:

Is your headline current?
Is your job description descriptive enough?
Your images:

Are you a giant head?
Are you the wedding crasher
Are you posing with your pet (if you’re not a vet, you can’t get away with it)
Adrenaline bros (if you’re a ski instructor, smart)

Again, it’s your profile, your choice.
When you think about your “about section” - 2-3 short paragraphs, not books)

I disagree with this. I think its good to write what you want and people will want to read it if they’re interested in you.

Include authentic valuable statements
Be human

What can you do to optimize your header? You can now carousel your profile header with five images. You will be a 1% if you do it.

- I looked it up, it’s if you pay premium.

Think about an image that is built for a header.

My suggestion that he’s missing is that your header should be color-coordinated with your profile pic. I ended up telling him this later at lunch and he was like “oh cool, thanks” then kept talking to an co-employee outside the lunch hall . Felt insincere. That was disappointing but not surprising. I am so confused by this event.
Color coordinating is so obvious but easy to forget.

Profile picture: your head doesn’t take up the whole frame.

You want a picture that says, “hey, come talk to me”.
Profile headline: can be anything you want it to be. It should speak to your core interests. It should say something about me.
- Mine has a clear message for those who know EXACTLY what it is for, and then for everyone else that doesn’t ‘get it’, it’s just cute and interesting.

He adds in the smiley face to his name so that things that are scraped from his work, it’s easy to find where it came from.
What do you want your headline to be (I literally love my headline hahaha)
- It should say who you help
- It should say what you do
This speaker is saying his linkedin isn’t up to par with what he expects of others.
- He says he should get around to changing it, soon.
Speak to people on their terms, not yours. If you use a bunch of acronyms, you’ll lose them.
- But my diamond hand apes have meaning on my name.

He’s disappointed in the audio quality from his mic (it keeps dropping). Which is wild since this event staffs its own audio people which travel with them. No excuses! hahha.

His passion is digital marketing, purpose is to leave the world better than he found it. He said that they used to do charities, they adopted a group home for a few years, has dinner parties with his team. You need to engage your team.

Your job description:

I left it blank. I just included samples and let you do the research on my own. I should give a speech on linkedin hahahah. Right? Maybe that’s my first speech for Kelly Tutors. Cause you should include files of your work. IDk why he doesn’t mention it.
No one is laughing at his jokes and you feel like he’s told these jokes many times or something.

Cause he keeps laughing at them as if people are laughing along with him and he is your friend, but no one is laughing.
His tone doesn’t match the reality + audience.

When it comes to education, certification, volunteering… include the appropriate stuff.
When you’re selling, do some telling.
If you want to use something to automate your outreach, make sure that YOU THE HUMAN is taking over.
Omg he keeps referring to this guy ZEV his speaker, I didn’t mention it yet, but he says Zev’s stuff is great and… HE WILL NEED TO CHECK IT OUT FOR HIMSELF AT SOME POINT
- So it’s like, okay. He didn’t even look at this guy’s work hahahah. Omg. But he keeps assuring us it’s good? Feels so fake!!! Is this a scam event???
He gives an example of how to talk to someone on linkedin:
Hi____ = I saw that (interest signal). We’re been we’re own that with some other customers here at ____ which has led to ____. Would a quick conversation make sense?
- (He has a typo in this). Earlier he made fun of us for not noting his typo, so I wonder if this one is a joke too. It wasn’t. I told him later.
- LOL but I had people contact me in this way, it’s so weird. Cause then they don’t actually want to talk hahaha. I’ll call them out on it. Idk. I just feel like “faking that you want to talk to someone or connect” can backfire.
He said he’s happy to share his network. If there is someone in my network, use it. Why not. But some of them were drive by’s (he laughs to himself).

He makes a lot of these jokes.
To grow your network, look at my network, Chris or Jeff’s network. There are a couple people out there I wouldn’t mind meeting, will you vouch for us to connect?

If I send a connection request, it’s better to have Jeff send it.
FInd those 15 people that make sense for you to connect.
Buying, selling, networking.
He said he helps kids at university get jobs. Helped a lovely young lady looking for part time and internships. Anyone in my network is yours for the taking.
- By the time I checked in, she was ontop of it
- I’m meeting her again next Friday
  - It’s amazing she took initiative
    - This sounds so questionable!! lol. Just saying…
This guy is a salesman towards his ideas too much.
He said we have to take a Pit Stop, so let’s use the company Pit Stop up on there. Company pages are necessary but they don’t pay the rent.
- BTW “Pit Stop” has a really ugly linkedin, the one he showed. So I think he’s using this example literally just for the joke.
They follow, they might like, but they don’t read a lot by company pages.
I repost with my own notes and it’ll get more pickup than the company page.
Company pages in Linkedin don’t do well on advertising. It’s expensive and our expectations need to shift.
- Linkedin is awareness, not conversion.
The company can gain access to your profile to start running thought leader ads. Those of you who publish compelling content, it’s not stupid expensive. We’re runnin git now, don’t have the data. We’re getting more engagement than the company pays.
He goes: Overview, “more than a convenience store, a convenience center- center- center-centerrrr” and he laughs, but no one is laughing.
- It was just like, he wasn’t being “real” he had on a mask this whole time, and it felt so confusing and strange. Like - what is this event???
He’s leaning on the podium so casually.
- “You can’t learn with your mouth open.”
- You can make more friends in two months by becoming a better listener.
- Then he has a fake psychotic breakdown and acts like we’re his therapist: My mom used to say, “Steven shut up and listen!” Oops, not again. (Hahaha). Long stories there. 12 year old Stevie boy he wasn’t going to shut up.
He shows the example of someone reposting a tree on linkedin, a christmas tree. A wife reposts her husband’s christmas tree picture.
- He says this is a good example of how to use linkedin.
  - reposting your husband’s christmas tree pic!??! 😂
The kids in university he’s working with, he’ll send them notes directly. But usually just repost and tag them instead instead of sending them directly.
Why? It boosts engagement.
- Right now the algorithm loves reposting with comments.
- Comments are great. But if you’ve got something to add, repost with comments.
He said there’s a guy who studies the linkedin algorithm. If you want to get stats on what works, research a guy (Richard… but the speaker can’t pronounce his last name, he made fun of himself for not being able to pronounce it).
- So how do we look him up if you don’t know his last name hahahah??
Do not like/automate posts automatically, you never know what people are posting about. It’s not going to reflect well.
- I’ve seen it go sideways too many times.
- A war of words will come out on linkedin.
- Comments take time and reposting takes more time. I like comments when I’m in scroll mode.
-Anyone in schell on linkedin? Scrolling hell? Where there’s nothing interesting and it feels like hell?
- Lol I don’t spend time on linkedin!! Hahah. I only post on there and then usually get off almost instantly.
- I removed all “feeds” from my phone. I have no way to browse feeds or scroll any social media on my phone anymore. It’s fantastic.
I don’t think there are enough emojis on the list, that’s why you put up a christmas tree instead. The repost gets you also love and engagement too.
- Some people may see it and say, “hey man, that’s really cool”
I highly recommend commenting. Comment on stuff you like.
Repost when you have something good to say.
This will help you start a conversation and get on the algo’s regard.
I will never tell you to post daily. But there’s a guy, he posts every day and his stuff is always good. So insightful. I hate him for it. Drives me crazy. He talks about sales and social media. He’s very good at it.
- He literally looked angry when he said that. I felt a little triggered. You know? We have a tendency in society to hate others’ success. But I’m over here posting daily too hahaha (but, again, not the most ‘success’… but also, ‘laying low’ is kinda my style these days).
- But idk if I want to be. I want to be of service.
- But make your own choice. If you want to post 2-3 times a day, if you have that much good stuff to say, go ahead and post.
- I’ve seen someone turn their linkedin posts into books. Tehy found a common thread and as they evolved their linkedin personas its super cool, now they can go speak about the book.
- If you’re stuck for comments, as for Ai’s help and then edit what they say.
- Worse case, just say, “Thanks!” - “never thought of that”
But he said sometimes he’ll challenge people and say, respectfully… this ain’t Facebook bitch!
- He laughs a lot and mimics someone typing with one finger on each hand.
- I’m thinking, like “what are you doing calling the audience ‘bitch’ in writing but then not saying it aloud hahah - commit!”
- And why were you suggesting us to repost christmas trees from our husbands a min ago, calling us bitches for treating this like facebook? What does that mean? I don’t have facebook now. I had that 20 years ago - lol.
Makes a good post:
- Be relevant, understand who you are, understand your audience
- Share practical advice
- You don’t need to give me credit, credit us if you want, they’d love that. Credit the others, they would love that. They might add onto that too.
- Will read your articles on linkedin. If you’re going to write a book, write an article instead.
Ask google and chatgpt what the most popular topics are… try to tag 3-5 people and use 3-5 hashtags
- He notices that in his slide he’s not tagged (he says, “I’m going to have to talk to him”)
- Then he thinks he’s done, but he has one more slide… suggesting:
- This will help you with your reaching out.
- Go look up the ‘Nine Word Email’
- Don’t blow yourself out of the water with Linkedin. It will put you in a penalty box when you break the limits.
If you use overseas help, with Philippines, it’s a hot bed right now
- But I learned lots of virtual assistants are actually literally slaves. Living in captivity and being forced to be virtual assitants with, like pimps.
- He says, “Please let this be the end”
- He says he doesn’t have time for questions but he’ll be around to chat if you want to chat
- Don’t say “I don’t think” just say, “I intentionally don’t take time for Q&A’s in this”
- I didn’t like his lying/framing - as the first speech of this questionably scam event!!!
ALSO - I think he skipped over how epic certificates can be. They are often FREE - and they’re a great way to show you’re so serious about your interest, business, and skills - alongside other stuff. For me, I lean into certificates on my profile. I think its smart when you do it intentionally I always suggest it to my international teams, especially from random small countries with jobs at cities hard to pronounce… throw some familiar certificates from known universities, on your site. One or two. It’ll help balance it out for lurkers hahaha. why not! Just shows you’re serious about the culture more.
And, for me, I just take classes from anywhere, cause I feel I have a strong foundation in my industries.
OMG there is no break. I still didn’t get tea or have breakfastttt.
Next guy starts off his speech:
- He asks “Is caffeine hitting anyone? Or are you half asleep? Cause this is about attention hacking and I want to make sure I have everyone’s attention.
- Oof. He’s reminding me of the guy I heard talk two days ago and started his speech like, “do you guys have wine in you??” It’s hyping up the wrong things from the start (Like I heard “never start your speech saying ‘hello’ ‘or anything ‘basic’ cause it instantly bores the audience. Same with Improv, you gotta start mid-action.. Hype up your expertise, not “the vibe” and drinks.)
  - No, it’s not in me. I’m self-diagnosed allergic to coffee. Now, let’s learn already sir!
- He pushes over one of four chairs on the stage dramatically and it topples over near him. The chair closest to him. While the other three stay up normal.
- No one really reacts.
He shows off his biography. It’s actually hard to pay attention and understand what he’s talking about cause he mumbles -and, really, his biography page has a HUGE headshot of his face, and its so professional/crystal clear and his blue eyes shine and his golden hair… it look like he’s an actor/model.
- Also, in his headshot he has no glasses on and IRL he has glasses and you wouldn’t even know it’s the same guy. Just looks like he’s speaking about being an actor or author. But, that’s digital marketing for ya!
Suddenly, I tune in as he said “I’m a children’s book author. I ended up getting a neice and nephew when I met my wife and then they didn’t understand the metaverse so I wrote a book to teach them about crypto and the metaverse.”
He’s part of conversations about building laws to protect hte world with Ai. He works with globalist institutions.
- OMG gimme a break 😂. I’m like, omg. Geeze. This topic??? Ai regulation committee- he’s on it? Oof. Okay. That’s a topic I have written about a few times now. I think the committee is too small.
This audio is bad.
He said he’ll assume everyone knows the basics, this talk is next level.
- But his font is SO tiny on screen. And you can’t even see the colors. They left all the lights on in the room, so the screens are not able to display high contrast.
- He’s literally reading off screen and it’s hard to pay attention. He keeps saying “UH’
- And the host of the event is browsing on his phone.
- But this presenter keeps saying “uh” like it’s the first time he read it aloud, all of these slides. Doesn’t seem like he practiced much/at all .
What should we be doing:
- Add value or escapism
- Great title, editing thumbnail (he has typos all OVER these slides)
- Cross-pollinate your content
- Post a schedule ahead of time
The takeaway: if you can’t stand out , you might suck at marketing.
In 2014 he started giving talks on XR, AR, VR, and any time he needed a photo of…
- He suddenly interrupts himself to put up the chair that he’d kicked over earlier.
- I noticed someone in the back of the room, just before, had dropped something, so maybe that made him feel the need to pick up the chair? But it was kinda out of nowhere. Suddenly interrupting his own speech.
Then he said every time he needed a photo for someone with a VR headset on, so then he got together with his ex-girlfreind and spent an afternoon putting together stock-photos of him in a VR headset. They tried to make the most ridiculous stock he could think of.
- One he’s riding a bike, drawing cats, doing the dishes (thus my mom’s favorite photo)
- Ten years later, that page has over 20M views.
- He said an afternooon of work lead to his face seen 100M times.
Then in 2018 he got verified on twitter and followed everyone possible related to his industry. Met a guy in charge of hiring and putting together 16 shows on their network. 16 tv shows.
- They met in a virtual environment.
- Will you host one of these shows? It’s alongside many famous hollywood stars. He agreed.
- These days, I’m 100% not impressed with almost every celebrity anymore. I’ve seen and learned too much. Many of them my heart aches for, but also… idk. It’s just a very terrible system. Many people he listed I no longer idolize :( though they are talented. It’s just gone too far.
Will you bring your show to our network? Can we work something down?

We want to order a season of an NVR show.
Has anyone ever done that before? No. We were the first

Okay, this was the stuff he was saying at the beginning and I didn’t understand it then.

When we got the paycheck, we tried to think of ways to get the product out there. Cutting edge ways to chop up footage, beyond YouTube and instagram videos.

Then we called GIPHY. We wanted to include part of their marketing to build gifs of their upcoming show. We’d love a verified account.

They said “we got you, you’re verified” and the next day they were.
30M people have used my virtual avatar in their messaging and articles and shit.

So first movers advantage and new opportunities can boost your visibility… also try new things.
Don’t be afraid to test waters

This guy that’s the host is texting in the front row. It’s so rude!! Hahah. I don’t like when people in the front row (especially leadership) are distracted/distracting.

Built a movie, Journey VR. It was picked up by SIFF . Then it became the number one selling 360 film on steam for 30 days hwne it launched. It was a cool experience.
- I thought we should start making 360 videos on YouTube.
- We did the 4-quadrant method to determine what we should actually be creating.
- They did incredibly well: lowest view was 58k, highest was 14M views. We did this with zero Ad-spend, all organic, and obviously you can kinda tell where our methodology was in terms of IP that we decided to make this content around
The four quadrant method?
- Well: it has four things:
- Fandom: There is probably already a community out there to tap into and bring into your own content. Like there are people who are really into yoga and that’s all they do, tap into those communities.
- He makes a joke about fast and furious plans, how there seems to be a new movie every single year
  - I realize jokes don’t land when you’re not helping your people that much . Jokes land when they’re needed/surprising.
- Flagpole
- Quality
- Marketing
He said they had a big budget, got the child of a famous influencer, a fake Morgan Freeman voice, he did the editing and VFX himself, they delivered it — and no one ended up seeing their stuff.
- How much money did you put into the marketing for the content you want to get seen?
- If you spend money for a commercial and you want it to be on tv, you need to pay money for it to be distributed.
- Do marketing behind the content that you make
There’s the idea of a “purple cow” - is it a new idea no one thought of or can’t find
- this didn’t quite make sense but he’s just reading off his slide. Again.
Every one of the videos he worked on, some took 8 weeks some took 6 months. But each was based on a popular IP (sonic, Mario, flappy birds, paceman…) shared to 100 different groups, social media pages, and fan accounts.
- By taking that time, doing the marketing, they pushed it out and got the ball rolling
- LOL, I can’t believe this guy was hired for so much money?! He’s so unprepared for this speech!! Must be more reasons why he got the job beyond his work ethic-ness for this event.
- But they didn’t have a marketing plan.
Traditional videos (he changed the slide before I wrote down what he was saying)
There is no guarantee to making a video go viral, but you can do things to improve your chances.
- If you want to get hit by lightning, stand by a pole in a lightning storm
They said they wanted to see how long it would take to get 100k in an instagram account with Ai.
- 6 weeks?
- 10 days?
- 8 weeks. By 8 weeks 120k followers.
Their strategy was the four quadrant method + a visual callout.

They do things where they put something incorrect in their content right at the beginning so people want to call it out.
- This creates engagement which makes people feel this ‘weird need’ to go ‘that’s not right’
- Why is that ‘weird’? Really though? Seems like a primal instinct.
He said that when an image came out, they’d mess it up a bit. The weirder it looked, the more likely it’d take off. Some of these posts had 90M views and we ended up getting a ton of press about it.
- Peopel started making fan accounts and fan art around Ai generated pop idol babies. But morphed. We made cartoon baby versions, but had them look super weird, with IP content.
  - This is so creepy and intentionally weird (and weird towards babies, involving media, which i’m so ‘over’). Just really off IMO. I want to protect babies/kids/youth + parents + everyone and give them a better environment.
  - And the attempt to just “get fans quickly” by making weird famous babies. What an upsetting goal to me. Makes me feel like the world is so wrongAnd I don’t like that this guy is in charge of ethics? idk. Just really feels like the exact problem. I wish the focus was on edutainment and happiness. Not: surprise, this baby has 8 fingers orlimbs missing, we tricked you into thinking its cute.
- For people who can’t see well, they thought it was cute. Everyone else said, “dude something is wrong with that”
- No. I figured it out exactly… it’s their excitement of making something twisted and disguising it as ‘something cute’ - and then feeling cocky/genius when people don’t get it and are tricked - or do get it and want more. The world is full of terrible codes and symbols mixed into kids media… i want to see LESSSSSS of this - not more. Not more. Not idolizing this. It’s disgusting and truly a problem on a way deeper level. Most people just don’t realize the reality of it. And if they do… you want those people in charge!??!?! I want to focus on building and solving our problems in the world. Standing for what I think is needed.
Perfection can hurt you. Don’t aim for perfection. Just make it good and put it ut.
About Ai… for a lot of people, when tehy say they’re using Ai, it’s usually Dali, chat gpt… but that is the bare minimum of Ai.
- On the right is Comfy Ui where you use node-base development for image generation. But if they don’t know what model of image generation they’re using ,show them the door or train them.
- There are more pictures of his VR photoshoot.
- I feel like he’s flexing. Just flexing his modeling, flexing his Ai intelligence.
He says one of his favorite stories is “these famous brothers”. When YouTube first became a thing, marketing wasn’t what YouTube was known for.
He asks if anyone has heard of them and no one has and he’s super hyped to be in the know/can’t believe we don’t.
- He starts telling about how they invented an Oral B brush, toothbrush. Then they started marketing the toothbrush with edutainment.
- LOL btw. i’m already like: eew! Cause lately I’m learning more about tooth health (and how a lot of dentistry is scam!! And makes things worse. Even apparently a documentary about it was banned from Netflix!!)
- What we’re taught modern days about dentistry doesn’t keep in mind our body’s natural abiltiy to heal - AT ALL! So much is related to what you eat- and even healing vibrations, how you rest your mouth naturally.
  - I had so many teeth removed as a kid and now i’m so skeptical like -no! you guys sold them, you dentists hahah. On the black market!!
- So idolizing people taking advantage of that industry (and stopping humans from self-healing) isn’t cool to me.
- Teaching the value, but the delivery was so amazing.
- They wanted it for the entertainment value
- He shows a poop advertisement.
OMG and the host is so distracting. He’s just sitting in the front row! Lounging, looking at his phone, watching this speech only sometimes. Lol. Not setting the example at all!!!
I feel like the teacher’s pet but there’s no teacher hahaah.
The brothers came up with the pooping unicorn. A prince who would comedically explain the value that this stool had for your health. Then this unicorn woudl poop ice cream and then they gave it to kids in this video
- This is so wrongggg. Why are we tricking kids into harm and celebrating it?? See. The world is so weird right now, and this is not the type of thing I want to see more of.
- I feel like society needs to hault the breaks.
He said they convinced them to make this amazing infomercial. And they went from 5M to 20m/year.
- “They took a chance on being weird.”
- Why not take a chance on being so honorable its weird? or something. Idk. this is not my style.
Comfort zones will prevent you from growing.
- Weird is a good selling point
  - sounds cheap.
Brain rot content is the new wave. It’s the new marketing goal.
- Eew - I hate this and it seems like a literal warfare attack psyhop on the youth. To waste their time.
  - Weird transitional videos that jump from a horse, to a hot tub, with ‘your ‘ girlfriend, in space, wearing old spice
  - Weird and likable that I could see myself in a hot tub, smelling good, being fit.. (he wants to say, ‘with your girlfriend’ lol - but doesn’t say it aloud. but, ew! No… as someone else’s girlfriend, old spice… leave me alone. If you wanna smell good 'with your girlfriend’ go do a challenging activity togehter. Girls like the raw. smell of men they’re attracted to. That is chemistry 101. Old Spice is preventing this basica law of attraction.)
He said adult swim has little videos around IP that is completely different than the shows themselves.
Dueling and nutter butter are taking over.
The owl is super sassy and will guilt trip you into learning a new language.
Their videos are punching people at the office for not using the app correctly, or a bunch of satanists summon him to bring knowledge, “which is amazing”

Yeah, I was getting those vibes from him. I’m disappointed and surprised to hear this said aloud. But also not. But. Idk. To me that is not amazing. Cause a lot of this stuff is literal.
I don’t like celebrating ‘punching people’ cause they’re using an app wrong??

What is this event?!?!?!!? What did I pay too much for!!??! hahha. omg.
What is brain rot content?
- Refers to the effects of overexposure to the shallow, repetitive
- Overstimulating
- Weird, confusing
- Humorous in some level
- The teacher-in-me doesn’t like this. It’s up to no good until otherwise proven to me.
- I feel like, for real, brain rot is an attack on our youth in media. There is a computer game called Civilization that I like. In it, you can win by wars, science, religion, and cult. re dominance. I feel like our culture is currently under attack,
  - We need to defend our culture and youth and intelligence.
- Not literally harm our populations' brains on purpose cause it’s ‘trending!!!!!’
The takeaway is that audience behavior changes all lets time, so should your marketing.
- Let’s push them towards structure - goodness, values, positivity, educ. tion, logical thinking. Let’s help.
He wrote a paper called, “the social media lifecycle”
There is a generational migration in social media. The content of it needs to reflect it.
We were myspace and Facebook, my generation. Then we grew up, we got jobs, had kids. Then our parents join Facebook. Um… some people’s grandparents joined. And when the next generation of social media users joined, they said, “I don’t want to be on the same platform as my grandparents/parents”. Then they joined snapchat, instagram, now TikTok.
- Now TikTok got banned. Everyone said we shoudl go to snapchat, but I said, “NO!”
- And now they started to adopt Red Notebook. The Chinese app.
He said, so normally when he does this event, he talks about the metaverse. I’m a massive internet personality, I guess. When the ranking told me I’m in the top in the world, the metaverse doesn’t exist yet, it’s like prom king when you’re homeschooled.
- One girl laughs
He said most companies don’t have a CMO. It needs marketing, tech
- (He has his modeling pic back on screen)
One of my favorite facts about VR is in the 1970’s professor John o’keefe said in our brain we have GPS cells.
- In our brain, we can use our GPS cells, our evolutionary response to find our way home at the end of hte day.
- When your ancestors left - igloo, cave, log house - that helped you find your way back home. Even today in your car
UCLA ran tests with mice. Took them in two different groups, hooked them up with electrodes. They found out when you’re in a virtual environment your GPS cells fire off more frequently and randomly.
- Memory in VR is 30-200%
- You’re more memorable there.
As we come to a close on this talk, let’s do some critical thinking:
- (I feel like ‘critical thinking’ is so ‘trending’ as a word lately)
-His powerpoint, again, has like 10 questions on it
1. Is this making my brand or company memorable?
2. Does this sell the after-benefits rather than the product (omg what kind of question is this too haha? Its good but still confusing a bit)
3. Will this help build a community or audience that we can leverage?
4. Does this hook people in three seconds or less?
5. Does the imagery make us stand out?
6. Is this entertaining without being tone-deaf?
7. How can we leverage pre-existing audiences?
8. Can we do better than this?
Build an audience you can leverage later. You want people to know your brand, like it, be excited about it. Usually in digital marketing, that’s not the case.
He said he’d rather be slightly hated and really loved than really not matter at all.
He’s talking about tone-deaf-ness of your audience. Know your audience.
- I’m like, dude - how about your presentations? Why are your ppts so boring if you’re such a great graphic design guy? They’re just words on the screen! And why are you loving all this purposefully-weird stuff when there are so many problems to be solved in the worlddd?
- We don’t have similar interests so far.
- I don’t want to talk to these people hahaha. Not him or the host. Not so far.
And at the end, its back to his picture of him.
- OMG he’s looking for a job!!!! He said he’s open to work!!! ahhhh. So did we just watch him pitch himself to us, partially too, this whole time. ahhhhaaaaa.
  - But also isn’t he working with ‘the top people in ai’ and a famous model?? Where is all that passive investment money going?
  - Not a reassuring close.
Marketing is really important, and also putting time into your content to execute ideas. Not putting money behind marketing. But you have to decide on one or the other… if you have REALLY GOOD CONTENT, you won’t have to spend as much money. But if you lack on it, you’re going to have to put more money into the back end to get it where it needs to go.

QUESTIONS TIME:

I asked him to explain decentralized social media, and maybe even start from the beginning with what it is. (Cause I only learned of it a few weeks ago, and a lot of these people in the audience were taking SERIOUS notes during the “linkedin basics” section… so I don’t think they know either hahah)
- He goes, “Well there’s this thing called the blockchain.”
  - Sassy!!! Lol. This isn’t 2019 - we know what the blockchain is/starting with “well, there’s this thing”.
- Then he doesn’t really explain what blockchain is, and talks about 2nd layer…
- Peopel are making 2nd layer apps for blockchain and launch their own social media platforms on it. Finding the massive adoption model, not just a wall garden or small ecosystem… 3rd generation web tech.”
- I cut him off, he was being way too “techy” for me, definitely most of the crowd - and I told him:
- “from what I understand, it’s like you no longer will have your accounts, but instead, your messages will be tied to your person, almost like your SSN - and then your messages are just tied to you from here on out and you connect with people.”
  - He said yeah, Secondary applications to interact with - de-app versions of twitter, etc…
  - But most likely it’s going to be part of a blockchain or chain in general. It’d follow you with your metamask wallet - maybe later your SSN, like Estonia (we’re so behind them)
    Those things are coming for us. We kinda have to catch up to a lot of the world and how our countries are adopting.
  - So just sounds like he agrees. Ha!! That’s good. Seems like I understood the jist of that event the other day on Decentralized Social Media.
- Everyone is being awkward about these microphones hahah. They have these plush cube orange microphones that you can ‘throw’ around the audience at this event. I imagine it’d be more funny with a crowd hahahah.
- Instead, you’re just public speaking (embarassing) with a weird microphone unlike you’ve ever used before (also barrier to entry) hahaha.
One of his favorite TikTok trends is having Public Zoos or whatever let the Gen Z staff write the script and do the lines in Gen Z speak. That stuff absolutely kills
- humorous, funny, educational, and with extra awareness.
He said, “how do you know you’re onto something? We’ve all launched led balloons in the past? Right audience, platform?”
- When you figure out what’s working, triple down
- When it stops working, relook at analytics and try again.

Host: He says, idk about you but I could spend hours talking about the metaverse and blockchain. You could watch us talk for hours, it’d be really interesting to see.

Now he says, “I think we’re moving to lunch but I need to tell you about the afternoon.”
He says that, “Me and this guy have a lot to talk about… we’re going to talk about, well, you know what! We’ll tell you after lunch. Let me let you go get lunch. I have a goal for you, go meet some peopel at lunch. Sit with some people, get to know each other. Find commonalities. Another reason to follow up. See you at 1:15 after lunch for an action packed afternoon. Thanks everybody.)
Then its like funky hotel lobby jazz music.

Lunch/Day 1:

At lunch I realized a lot of the people there were staff and/or speakers. LOL. So I was kinda, even more surprised few people were there as attendees!!! Did they lose money on this event?
We were given a lot of pressure to ‘try and meet people during lunch’ which made me want to do the opposite. Plus, I have 1,000 projects I’m trying to accomplish with KT so I wanted to keep working. I also was a little bitter about this event so far.
Then, a beautiful girl asked me to move my seat so she could film her friend giving the next speech. I said that was fine, happy to move. She thanked me a number of times after, which stood out hahah.
- I’d never been thanked so many times for moving my seat before. But, it was good vibes. A nice change from everything else I’d been experiencing so far. hahaha.
- It also made me realize I want to be more similar to this in general. Just a bit even-more gracious towards everyone IRL, when deserved.
A few people complimented me on my question earlier (about decentralized ai). That was good. I was a little unsure if I cut him off too much, but really he was being so technical and we’re ‘101 people’ over here hahaa.
The staff working at the lunch event were super nice, too. I was making jokes with them each time I went to get tea or snacks throughout the event. Their lunch was really impressive too: salmon, LOTS of veggies, chicken, a nice chocolate mousse at the end! But the tea was basic - and no lemons!!!
Later, I walked over to talk to the tech guys to give them feedback on the host’s slideshow. I was getting the vibe that all of this staff ‘felt like family’ and just travels the world together doing this show. I even thought maybe the host was running this whole event out of pocket and this was his staff.
- So I put the “ass” in assume and approached them like so.
- I told the sounds guys who I thought worked for him, to tell him when the time is right (since they’re world touring together) that they had a typo in his presentation.
- They told me to tell him. I said, “doesn’t he run this whole thing?”. They said no, he’s just paid to host it. I said, yeah, before he travels all over the world he’s going to want to fix that typo since he made fun of us earlier for not noticing a typo
- WTF is this thing??? I was thinking maybe it’s HIS event. But, no? He’s the host? He’s just hosting this every single event or something? Or he’s just hte host today? The way he’s telling these jokes I thought he’d already told them 20 times on this tour hahah.
So.. the staff is more permanent than the speaker? One guy said he’s spoken with this group three time. I’m just confused. I’m confused if they have a yearly world tour, cause their website is so elaborate. And then how much overlap there is city by city. My impression is that this guy came up with this idea and is hosting it all, but no…
- So strange. So there is so much money in this. There are so many speakers too and so many sponsors.
- This is so weird. I wonder what the motive is? Just to make money? How much money can be made in this?
The marketing department of a dental company is here. They do all their marketing in-house. 30 dental clinics in Washington (I guess this kind of stuff may be cheaper - teach your people) it’d be a cool perk of working somewhere. Get this training.
Oh the next speaker (2 speakers away) is talking about Ai and how it’s taking SEO.
- Flew here from Colorado.
- She says her husband is long distance so we travel. It was rainy and yucky here but sunny there.

BACK TO THE SPEECHES

The host is back. He said he loves to see conversation going on, hearing people ask each other about themsleves, what they do. I love it, I love the neurons in your mind. (But I didn’t even see him for the whole lunch almost)…
- You would have seen me bouncing tables, but my day job had me follow responsibilities
- “MY DAY JOB!!!” Omg he’s half-assing this no wonder. Lol okay. I wonder if he’s playing hooky more than we even know!
- HOW IS THIS EVENT SO EXPENSIVE AND GIMMICKY AT THE SAME TIME 😂

NEXT SPEAKER:

She works in an agency as head of operations. Helps build stories.
She’s taken her background in teaching and sees what she needs to do as a teacher in classrooms to help a business.
- Haha. Same as me! Similar backgrounds, I see.
Then she realized they have a lot of the same talking points, her and another guy, and their speeches align a lot.
- Hopefully, everyone isn’t too sleepy after lunch. "I can chuck another chair like he did”
  - hahah. I liked that joke. True. But I’m glad she didn’t.
  - Just makes me think of ‘Kenan and Kel’ stressing me out as a kid. etc - where they make such huge messes hahaha. This is rental furniture, people! Someone has to pay for it.
Alright, okay. Let’s get this started. I’d like to say, storytelling is completely dead int he age of Ai, or is it?
- Lol - no!! hahaha. I just went to a whole conference about Ai Film and it was incredible. Ai lets you tell stories better than ever before!! hahaha.
Now she has her picture on screen, a huge headshot as well.
- I realize that this must be a requirement for the speakers. Probably it’s like “make sure your 2nd or 3rd slide is a bio + a headshot, here’s an example/template” and they all get that sent to them 😂. Cause it looks the same as the guy before.
After college, she worked 3 years as a middle school English teacher. You know that is a really interesting job to have. 12 year olds don’t love to read or write. They’d rather be on their phones. There was one particular time where they had unit coming up. They don’t want to sit there, they want to be in bed or playing outside.
- Same!! I worked a few years in middle school, but mostly elementary/preschool… but also high schools! hhaha. I’ve done it all. Taught adults! Mommy and me :D.
I had to introduce this information to my students in a way to get them excited or they won’t try.
Shouldn’t she do the same for her speech? I feel like she could have hit us with some sorta “this element” from the start of the speech, too - then tied it to this moment.
She told a story about how, “This day she did something different, she tried to look stressed and gave it a few minutes. Eventually she went in the front of hte class and said, “I, I can’t focus . I had the worst day ever and I need to tell someone, can I tell you what happened?”
- I don’t love this CAUSE it’s like “the boy who cried wolf” and its sorta lying in a distressed way. I get it… but I’d like another approach that isn’t so ‘negative’.
- She said after a crazy day at work teaching, her house is so so hot. The AC is broken, it’s hot outside too though. She calls the landlord, deal with it today.
- She replied, okay I need to get dinner going, bedtime going - I’m dripping sweat, it’s so hot, I’ve got the fan going, dinner going. Then all the sudden cooking dinner, sweat, and my dog starts throwing up on the ground.
- I go take care of my dog
- Then smoke is filling the kitchen, my food is burning.
- Then I put the food in the sink and want the fire alarm to get off. All this chaos going on…
- Then my phone starts ringing and its my mom calling, you know you have to answer it when your mom calls (all the students agree)
I take care of everything in front of me.
- Then I realize, omg I hung up on my mom!!
  - The whole audience laughs. I realize, oh yeah! This is a pretty good story hahaha.
  - I didn’t like that it was getting into barf, cultural family obligations, and leaning into stress and disaster. Messing with the kids emotions. I want to figure out how we get more honest but effective in teaching kids.
I don’t know what to do? Do I ignore it, pretend it never happened? Text her? Call her? Apologize?
Tell me your opinion of what you think I should do. Tell me why.
- Okay - I can see how this worked… but, again, i think the ‘disasterness’ of it I dont LOVE, taking advantage of kids’ gullibility, though its engrained into our society - but, I learned that about improv… there’s truth in comedy. I wish this activity with kids could be done using truth.
- But still, a good point.
Every student was excited to tell me what to do. They all did this beautifully. We were able to go into specific best practices for persuasive writing.
- Hahha - true!! I bet actually. I bet this worked and this story is good to remember. Framing is key. High stakes.
This was so effective because of the story.
If this worked for 12yo, this can work on your normal audience.

She says we’re all middle schoolers at heart, especially the host, wherever he went.

Lol of course he went missing. At least he’s not texting in the front row anymore.

We’ve known since early humans that all humans are driven by psychological factors of connections.

Warmth, more food, increased chance of survival
Brains light up when stories are told.

Our brains love connections and stories.

If I told you a story of my BFF that I had friend with, then suddenly she’s diagnosed with cancer and she passes in one month and I don’t have a friend. Your brain would light up with empathy.
If I told you a story about being chased by a bear, the areas in your brain would light up about fear.
Two lovers that have been separated for years and years, they’re finally reunited, your brain would release dopamine. This relief from them finally united.
- Literally my life right now :(. but still waiting for the reunion :(
When you listen to a story, your brain starts to fire neurons in teh same patterns as the speaker. It’s called mirror coupling or mirroring. You can literally get your audience to think and feel exactly what you want them to think or feel.

A great example in a marketing example, it was the dove campaign where they did the reverse selfie campaign.
Starts off with a teenage girl taking a picture of herself to put online. But then it goes backwards and starts to go undo all the face tuning and the makeup. Then it reverts back to this 12 or 13 year old girl.

So interesting cause dove targets women of older ages, but this reached everyone. This reminded everyone on their daughter, their sister, themselves when they were younger. It got everyone thinking about hte positivity, the emotion, and the diverse range.

I just realized, probably that guy went missing cause he has to go work on his day job hahahah. Then he’ll come back to host. Omg. We don’t matter. This audience.
We all know the storytelling framework. The background, character, conflict, resolution.

Background connects the customer to self
Character is the customer
Coustomer’s pain point is the conflict
Your product is the resolution

But with these only basic details, it’s in one year and out the other. Really boring.
My favorite internet trend is the idea of badly described TV shows. They’re popular on reddit, popular on twitter, all over the place.
- You take a tv show, water it down to be so boring, then its a game
- Omg the pastel theory hahaha. It’s trending with tv shows nowwww!! Nooooooo.

She makes lots of references to a bunch of tv shows. I had no clue some of these shows were even out/existing. Again, I am cocky and proud I’m completly checked out of modern tv/media.
I do check AMC almost every day to see if anything looks interesting (not lately AT ALL), but for now - ZERO interest in spending any more time consuming random tv. But… that’s probably life after having a kid. hahah. And being an entrepreneur.
Time is gone faster than I know it every single day. I’d be punishing myself and my potential to spend i. ny more time on TV. I watched enough during covid and before.

she says “seinfeld: selfish peopel doing unpredictable things”.
Never thought of it that way. oh shit!! hahah

Everyone is having fun answering these pop culture questions. Very engaging moment actually. This group as a whole hasn’t spoken up once until this moment. Clever!!!
- I want to do this in my own upcoming speeches… this works well. Engaging trivia.
VAKS:
- Visual, Audio, Kinesthetic, Smell
- — from basic reporter to reliving
  - Okay, that’s true. And in that case, this place has a funny smell to it. hahah. I think it’s the linens? Or maybe the carpet cleaner? This place has an odd smell.
Imagine you’re buying honey out of an old rundown pickup truck from a guy named Burt. She talks about this company. Gushing about how great they are.
- But idk. I think they sold out and I don’t trust their ingredients. Don’t take it personally, Burt. That’s me with everything hahaha. But, it’s true - they have good marketing and that works on most people.
- They have charities and that makes it memorable.
  - I’m like… uh, no. That’s tax write offs, narratives, hedging. I’m too cynical of non-profits… but there are. too many wolves in sheeps clothing out there in EVERY sector. I’m over it right now. It’s just a business move, being a nonprofit.
You think about the good you’re doing, someone you support that will help save the bees.
- YES!!! I think saving the bees is so important. But I think there is SO much more going on with ‘weather’ than we are told and its a global system. I just don’t now if the money working on this charity has money on both sides. It’s hard to say, but it’d rudely assume so since they’re SO corporate now. This company. And I used to use them like 20 years ago, their chapstickk. lol. In high school.
Positive environmental impact

But idk if I believe in this.

Cisco the tech giant: their campaigns always focus on the people. She can’t remember the name of their campaign. Not the router, network, but no - a small rural village in Africa. Watching students com online for the first time. Connecting with teachers around teh world

This sounds sketchy. I hate how these big companies go in and do these projects turning them into guinea pigs and frame it as charity. You hear from these groups, so often after, and they feel just as helpless AFTER a. before. It’s just marketing campaigns, often without much follow up or actual success. Idk. Just seems like “work on your own problems and MYOB a bit”. But Idk. I should look into it more and not be so quick to judge. But, idk. Sometimes the more you look into this stuff you get depressed.

No one wants to know about details of routers, they want to know about the impact
Estimates are that 90% of all internet traffic is short-form video.
- “This is the rate of the world today”
- Algos only promote the best content. That means your followers, they won’t see all your content. 3 seconds decides if it’s the best of hte best. So how do we tell a story in 3 seconds?
- Use storytelling cadence.
Implied storytelling formats to draw the reader in.
- Use that “you”language. Draw the reader in. “You” language will hit home and make the customer instantly hte hero of the story and its instantly their problem.
They realize they need the solution.
Stories are no longer linear. They need to be hooked and then caught up later.
- Like Improv
FOMO hooks work. They are still effective. “Oh you’re missing out on this” - “if you’re not doing this, you’re failing” - “if you’re a marketer, you have to have this to succeed”
Ai assistance is really improtant these days. Ai proficiency is a “must”. Ai is always effective but not always efficient.
- We can ask Chat GPT to write a story, specific prompts. But it’s not great. IT’s missing something to it. Something that’s not quite tangible. That’ cause it doesn’t have empathy, humor. It doesn’t understand human authenticity.
Real stories need real humans behind them. But we also need the Ai to be efficient. So how do we balance this all?
CCC: conceive, construct, curate
She likes Claude a lot (I think it’s a good idea to use multiple Ai’s) - it’d be interesting to research.
She loves “deep research” with Chat GPT - if you need data, specific sources behind things. It will ask clarifying questions and do the research for you.
- You can see the sources it reviewed. It’s helpful to see the biases.
- Double check their work. It’s really important.
Double check the website (I wonder if websites will be fully ai generated and then hard to tell if they’re real or not)
You can brainstorm with someone else, get otter going to record it - and then use those notes.
We’re more online than ever, but still missing human connection. We are craving it. We want to be connected and see the faces and people behind these brands. We want a face to connect. Its powerful.
Episodic content. Company pages can increase your followers. People want to be notified when more content comes out.
- Day in the life videos
- Come with me while I do this thing videos
- Smart, true!
BTW - lots of the people here work in dental. Turns out thats why like half of the peopel are here hahaha.
- My best is that at least partially it’s cause now dental health is trending on X probably hahaha.
- So they have to fight to keep up and stay relevant. Lately I’m legit so “over” the dentist!! I’m loving learning more about healthy alternatives/simply nutrition.
Generate a day in the life outline of our CEO that will relate to our audience for an upcoming video.
She keeps telling peopel to ask it to come up with ideas for you - NOOOO!!!!!!!
- We are going to forget how to think. lol. We are going to forget, as a humanity, how to think!!!!! Hahah. We must FIGHT to stay relevant - our thoughts!!! We can’t hand it all over to Ai. Or every idea will be like the others it suggested to people with similar prompts.
- That’s probably dramatic but I feel like, really, we’re forgetting how to think when we treat Ai this way. Maybe it’s just me.
- But I like to think of as much as possible first, then have Ai work with THAT - not START with Ai’s prompts.
In the ned of all of this, stats dont’ make history, stories do.
She said storytelling isn’t dead, it’s evolving. (HER STYLE KILLS IT!!!!!)
- We can be the champions of storytelling if we can keep up to date and not lose our human authenticity
- She said instead of a traditional Q&A, she wants to hear from us how we use this and our use cases. What works?
  - This is cool and I never heard of this AND it’s kinda exactly what I’m in the mood for and I bet other are too.
I told them that I boycotted Ai writing for me and I told it to rate it for me now. My ideas are plenty fine, I jsut need to elaborate on it. I said that chat GPT is always way nicer.
- I set it up with the idea, went in, let it gave me a lot of the ideas I thought of and then made it “more human”. It was good to get that off my chest hahaha. I wanted to let the audience hear it, too.
- I think Ai has helped me realize my ideas are perfectly fine. Just as good as lots of its ideas, with fine tuning.
We do a lot of press releases, 3-5 per month + social media, Facebook, instagram… it’s a lot on top of other things.
- We will pull things from websites, videos, quotes - we throw it all into the bots, ask it to double check itself + not add anything - then do just that. Re-add authenticity. It has helped so much in time saving.
One guy says, when he’s driving, he’ll open up google docs, open up the mic, then dictate to it.
Then drop it into chatgpt - have it do just spelling and grammar, then that’s how my articles go out.
- Lol! That was the speaker from earlier who said that.
- This is a good idea if you’re a clear speaker - and if not. Can cut out all of your “um”’s
- OMG now this guy said he recently decided he wants to start speaking at colleges. He asked for the activities coordinators of all the 2-4 year colleges in the country. IT’s feeding him in chunks, then he copy/pastes and will use constant contact or mailchimp to manage that information.
  - Yeesh. Smart move.
She said that every app now has Ai integration. Civil she likes better than otter (an audience lady) - she said she just likes to go in, look for the ai, and start playing with it. Its working.
- There is a use case for it in everything we’re all doing, it’s true.
How have you found ways to include human elements that work well for you when you share?
- One guy says they do videos to market to public educators as of 2024
- Video testimonials, their stories tell how their insurance plans help them. Whatever situation, she had breast cancer and our company was there for her. Or a difficult pregnancy or longterm disability.
- We use video testimonials and try to, with a hook, in the writing or video of the story, that’s the world we live in. It’s kinda disappointing. You gotta give them a spoiler so they watch the 15-30 second videos. That adds the human element. It’s about their life.

BREAK

THIS 45 min break is crazy-long! And this room is boring. I need to go get my daughter.
I wanted so much to stay and hear the next speaker but htat meant waiting for 45 minutes and then being late to my my daughter... His speech is over an hour long… do I stay or go home?
So ridiculous. THIS EXPENSIVE EVENT AND I CAN’T EVEN ATTEND IT ALL hahahah.
Also now they have a staff guy say “ahoy” to us. And he’s been wearing a captain hat. He said he has an announcement dn he’s talking like a pirate.
- They’re having a cruise on June 20-23 out of Florida. If you’re looking for a business adventure, take it. $300 off here. Great deal, super exiting - dipping into the Bahamas.
- Not only marketing - but some fun on a cruise ship.
  - LOL geeze. But sounds fun. But too short of a trip.
Then they asked about happy hour.
- I’m bored. I dont drink anymore!! Boring hangovers + boring time!
- He said groups will go upstairs to the ballroom.
- (LOL) so awkward with so few people.
- I bet eventually everyone will be drunk.
  - This group must get drunk together all the time with all of these conferences and so much alcohol every night!
- Keep the party going in a more relaxed space.

DAY 2 — I’ll admit, I learned SO MUCH the day before hahaha!! More than I realized. It kicked off inspiration. I went home and created so much content, just pouring out of me after this.

Hahha. I had so many takeaways
Again, got here as quick as I reasonably could, but still a bit late!
Okay - so now the first group is a panel of three people. Two new women and one guy from yesterday. The SEO marketing guy from yesterday. He was the most informative guy IMO so I’m glad to see him back on stage to talk to us.
Data, marekring, and marketing
The audio is really bad and they even bring their own sound people. It’s as if the room is so much bigger.
There is a data need and ai to support that. So how are we leveraging ai to scale?
How do you leverage data at scale?
- Have the data

Know where the data comes
You’re losing signal no matter what industry.
You need to watch the journey from browse to buy… so ai can help you build this one-to-one experience.

Ai lets you rip away rules and treat the consumers like you know them! You have all the data so treat the consumer that way. They already know it.

Last 1.5 years generative ai got a lot of excitement. Lots of buzz, it makes content more conversational.

Now we’re working on data quality.

Insights, content… but it’s only as good as the data
Garbage in, garbage out.
****** QUESTION: there are countries that are using fake data but the data is able to find truth. I didn’t get around to asking this question, but I think that “garbage in garbage out” has been proven to be false and its just something that sounds good at this point. That’s the whole point/way that Ai is breaking boundaries too.” I wanted to get more into this but the Q&A was too short.

ex. Ai cars being trained off of fake data

A million users signed up for chat got in a single day. Remember back then, the waiting time was vey slow. Now it’s scaled up a lot more. That’s true for any new technology that comes in. But then you figure it out as consumers scale.
They’re investing a lot more into predictive results. The real time ability to process data

That sounds like the weather industry.
That sounds like the self-driving car industry
Makes me wonder how this is useful for marketing?

The more content, the better - because the experiences are getting more fantastic. Whether you’re taking a first time running to journey, where to buy your shoe.

Partner with lots of partners and working to build out models. Personalization engine. How do you enable all the ai with all the data, signals, and consumers? How do you action it in real time? Track someone’s browse to buy history across all different tools.
- WOW. Track it all, track. It all. Lol. OMG - your whole life is stalked for the sake of ‘DATAAAAA’ hahahha.
Use ai to attract people in your content and SEO
We have a lot of data about our clients.
We’re not technical experts, but on a micro level we have created a virtual tool that sits ontop of chat got or whatever. It’s so easy to apparently make your own language model that my employees can get answers better than I’d give. You know, I speak globally about SEO and Ai, and when I’m on the phone with potential clients, I discuss brand new content. We upload that stuff. That’s something I’m interested in. How safe is that data? I have no idea.
Now we’re setting up a language model for every client so we can create better content for our clients
Clients such at creating content
We take whatever we can get, upload it, and make a model — my question to you guys, is:

Is that legal? We’ll do it and settle lawsuits later. That’s the old google model. Jokes the host.
SEE - Google is on a slow multi-decade “pretend we didn’t notice” slow burn to bankruptcy??

Know your brand and quickly create content based on your audience.

We’re not trying to replace jobs, we’re trying to do more work. We have a team of 60, I’d like our team stays the same size and then we do double the work.

I don’t go through my notes or emails anymore, I just use copilot and it’ll tell me, says the girl working for Microsoft. It’ll also have the linkof that particular email where it got it from. It is absolutely safe when you have the right tools

How trustworthy is your Ai? Do you have hte right policies and networking? If so, your data doesn’t go out of it.
Even Microsoft doesn’t have access to your data. We do some content moderation (so if you’re making a bot, we don’t want someone to have harmful or abusive keywords, we block them. You can’t just have any conversation. We have safety guardrails too.)
This makes me think of Ai breaking guardrails. What I heard about at the Ai Filmmakers event last week. I want to ask them about this.

In traditional machine learning, 2021.. when GPT wasn’t as common, we did traditional machine learning, take a data set, train a model, make a machine learning model out of this

This girl has a strong accent and talks SO FAST!!!
Make sure your models are giving you good results. In that case, your data is going into the model and being trained with this data center
These models are pre-trained models. Pre-trained models on a humongous amount data. You’re not training them, so it has a lot of context and knowledge. So, you odn’t want to use the public chatgpt based on its general knowledge. So you ground these models, and you want to maybe build a bot, a chat service for your employees. For commonly asked questions so they are quick to get answers to.
This is all your data, not going into the model, just sitting onto of the model.
The model is only interacting with your data. SO you can have a search or something to index your data, and thus this data is available to your model. So that’s with that. But there is a more industry specific niche usecase. You can also fine-tune the models, but then you want to train them on your specific data set.
Firstly, fine tuning LLMs is a bad option it’ll cost you a lot. Fine tune a small language model. It’ll be more efficient and less costly
So yes, fine tune only when you’re fine tuning a model, using your data too, otherwise jsut a typical model acting ontop of your data will be better.
When Chat GPT came out in 2022 November, the globalization organization asked me to reach out and talk about global digital marketing, etc etc? I went to the internet and foundTransform X conference on Ai. I watched 100 hours and I think I became an expert during that time. One thing that stood out, every company is going to need to make a large or micro language model for themselves (EVEN GAMESTOP/TEDDY HOLDINGS!? hahah)
- They need to create really high quality content and source that needs to be developed by them. How much does that cost? If a bigger company is interested in creating somethign like that, how does it work and how much does it cost?
- If you’re talking about a big B2B, the investment is massive. It’s millions of dollars to have a sizable database stored in a data center
- IBM has been able to automate away their HR. They built a custom Ai model where it answers everything.
- TOKENS: for example, if you are taking an entire sentence… if you break it into the smallest segment “I”= one token… “butterscotch” 4 tokens. It’s the most natural language that Ai understands. It breaks it into small parts and calls that part a token
- “COOL!” Says the host, he looks into the audience to see who agrees. I agree hahaha.
- Right now GPT 4 also has a 32k model, the new llama model being launched just last week, I think 108K, they’re expanding for utility purpose. The more conversations you have, them ore tokens being used, thats it.
- Everyone here is playing with Ai. Tell us about building, testing, and some of the pitfalls. When you learn something, how are you ready for primetime? Going out and getting ready with customers… how do you know you’re ready? What are cautionaryry tales?
  - We do a lot of testing in house for MVP… the right message, the right time, in the right tone
  - You can’t have a candid casual fun conversation as one brand, you have to make sure it’s optimizing the brand voice
They will wonder “who is this? Who is talking to me?” If you get it wrong.

Whether it’s email or whatever… when you get them the wrong message, they check out. When tehy get irrelevant data, you’re going to have to work 81% harder to get them back in the door. We test for weeks, put it in small batches. Then to a certain set of customers. Then we keep testing and put it all up against each other. When we start winning consistently is when we know where’ ready for prime time.

Sometimes you can write “shit is dope” and ai may think it’s an insult. It’s complicated with some brands.

Some brands are kinda funky.

When you concisely take all the data into the right moments, then you can use the models to customize things based on waht you know about hte brand. Everything that brand puts out into the world is what it takes in to understand that brand.

It gets easier, it takes tweaking, but we’re doing well.
She said they sometimes make mistake sending out texts at 2am with their business
The host goes, “I do that at 2am” - I laughed. He goes, “I’m going to blame it on Ai” 😂😂. True. Let’s see if that works.

What should you be mindful of when you build your own tools?

It’s verty simple (hahaha he says that nonstop)
Nowadays you can use deep research to get information about a customer.
We built an agent, extremely easy to do, just sits ontop of the LLM’s, then we store the info about each client, the buyer persona, their costs. Etc. Then that tool gives me what I need to make them content.

We get hte tool run, it’ll do an overview analysis of the content, scrape it and know the most important. It scrapes the top 10 websites. Once the tool does its job, the goal is to make an outline so the real human being can write content.
Throughout this, the account managers have to check if they used this tool correctly.
Human driven, Ai assisted processes. A human has to check what the Ai is doing.
We can write terrible content that will not do its job, so human oversight is incredibly important

Obviously, we know that Ai is prone to hallucinations, how do you grow those models up to the point where we say, “okay, let’s release hte next version.”

What things might we look out for on our own when we’re building more tools?
Building a usecase for customers with these models. First we basically think how to instruct them models. You can talk to these models in plain English and they’ll talk back to you. You can have a conversation in any language and they understand us. So that’s the first thing. Basically we’re giving the models the thinking points, how to think of a particular problem.

You can give two examples and then ask the model to answer te third question based on how you answered the first two questions.

Do evaluations, the journey from building up prototype to production involves a lot of evaluations and testing .

There are 6-7 industry standard protocols that we use. One is groundedness. How grounded are the responses to your data? You don’t want a generic answer. You want it relevant, fluent, and coherent to your specific metrics. We make sure they pass these metrics for the model and Ai application to go to production.
- You may have a bar and on a scale of 0-5 thats how you know, maybe you need a 4/5 on each of these

Questions - I asked my question about how predictive Ai applied to marketing:

Predictive of the NEXT thing they’re going to need, based on behavior - what will they do next. What will they say yes to? When do they purchase? What time do they shop? What time do they spend?
- Her response was a tiny bit snarky, but helpful!
- She made fun of me for saying “ai can predict hte future” but i said, maybe I worded that wrong… but still!! An Nvidia representative I heard off duty, literally said they can predict the weather for the next 1000 years - and lots of people in the “air/atmosphere” industry are all cocky about this. Like any weather scenario they’re ready for (and I think influence)
The next speaker:
- He shows his email on the screen when he plugs in his screen, showing how 5 minutes ago he got an invite to be doing an AMA or something (I’m like, okay, so you’re admitting that you weren’t paying attention to the last speaker)
WHAT IS IT WITH ALL THESE PEOPLE GOOFING OFF DURING SPEECHES!?!?! hahaha. Am I in crazy-land? No. Just lots of people are here “for work” not “for passion”.
- Now what does that have anything to do with virality?
- I got frustrated with the last speakers. They were in the back of the room talking so loud. The previous presenters!! While the next guy was talking. I shushed them and told them to go outside. They did. Hahahaha. Come on, people!! I’m here to learn.
Business people want more people for dental day, or more people to sign up for our services?
Content creators make money off ads. What is your goal?
He said people always come to conferences like this and then never implement what they learn.
- What!? Not me!!!!!!!! Lol. I feel unseen.
He said marketing people say, “I’m so lazy. I don’t want to do all of that. So instead of trying to go viral (don’t play the young person’s game of singing and dancing).” Instead, look at whatever has worked for you. Think of what you’re best known for. What are the best known for?

Take thing that have driven sales for you and let that run for you evergreen. If you do this right, you’re spending 80% of your time amplifying things that have already worked for you. Only 20% of your time making new things, new content, new campaigns.
I’m an engineer. I wonder why people keep trying to make new stuff. Unless you’re a fashion company, it doesn’t matter.

LOL!!! His presentation is just his tabs!!! He’s showing another one of his website right now. He’s scrolling through a webpage while he talks about it. He has set up his presentation to be WEB TABS!!!! This is so clever. I’ve never seen anyone give a speech like this!!!! It’s like a YouTube streamer hahahah.
These pages continent to drive fall. Our pages.

When you look at the websites, you can see how much your websites are worth. You get passive income when your websites are relevant and attracting ads.
He has an ebooks site that gets half a million searches per day. If you search “free ebooks” I show up first.

I want you to think like a network. You are not the uber driver, you are managing the network.

We have all of these ebooks. This one about ‘secrets men will never know about women’ is doing better than any other book on our website. IDK how many books are on my site. 100k+? But probably 100’s only matter. Should you spend more effort where it matters? And ignore everything else?

The London school has a master of economics has a masters to tell you: invest in where you’re overproducing.

This is not some conceptual work harder not smarter, no!! Your data is telling you this.
A friend of mine has 4 locations in LA. They help kids with ADD overcome ADD. They’er like me, high functioning on the spectrum. You’d never know, I hide it well.

You realize google gives you data for free!? Do you ever look at this? What does it tell you?
The homepage is where people are coming to. At whits end, article “lazy is not a diagnosis, clues to lazy students”— for some reason that article of ours works well. IT’s the most popular content in the past 28 days.

We have a dyslexia quiz and its’ had almost 600 clicks.
- Why don’t you focus more efforts on those things?
Ignore your schedule, ignore your content calendar. They get locked into the schedule - someday they’ll get around to it

BUT WAIT. You want more people here, right? Parents care for their kids, right? Why don’t you redirect your time into your greatest hits.
You don’t need to try to go viral, just lean into what’s working.

LOL and he pulls up dental websites!!!!

THIS GUY IS A PRO!!!! He brought up all this info about dental stuff and half the people here are dental marking people. This guy is NAILING it. Genius.

He says, I’m not trying to piss on you, I’m trying to give you free money. For some reason, people in marketing think if you put up a website it’s just done. But you gotta keep changing it, right? You can keep changing it.
If you check your analytics and CRM, whatever, traffic doesn’t mean many.
- Why do I want deep research? I want a thorough answer. I’m willing to wait ten minutes or however long this takes.
- Hahahah reminds me of spending hours downloading S Club 7 on Bearshare back in my youth. That’s the stage we’re in with “deep research” right now. Takes forever.
- People around me are texting with people and browsing haha. It’s wild to me!! This isn’t school. You dont’ even have to be here- but maybe they do. But still. It’s so expensive, I couldn’t imagine wasting this time.
“All the marketing people always tell me how busy they are” - but how long would it take for you to enhance…
- Wait, before I ask that, do you think based on these things, based on what we’re talkign about -d o you think you can enhance this page and get these other people to link to you from their blogs?
- Yeah, we have a lot of contributors to the event within hte community
- How long would it take to do some very basic fixes to this page? 24 hours.
- This page has a url power of 6 and only one referring page in. Why only one link in? Why not 20, 50? It only ranks
- HE pulls up AHref from his browser, an add-on tool.
- He looks at the resutls from all of the Ai’s and he sees, “wow! You guys have a lot going on for this event. It’s a big deal”
- Take what’s working and repurpose it to all the different places. They just stick to their calendar. National whatever day… but why not spend 80% on your greatest hits!?!?/
  - He’s so right.
This is the thing, idk how to say it right: here’s what I’m trying to say… instead of trying to keep on creating more content, enhance existing content. Something that is already driving sales.
- Once you find a winner, you don’t need to do anything but allow the ads and SEO continue to run.
- Marketing realizes that the winner work.
- You don’t need to write a new song every day. Just get royalties on what works.
We demonstrated that if they spent 1M we’d make 38M. We can test it and tell.
Test everything for a dollar a day and whatever works, put more money on it
- Try boosting everything for a dollar and see which picks up. ‘
- It’s not cheating, it’s leaning into the winner. It’s knowing which horse will win the race
- This is clever, but too expensive for linkedin - linkedin has $10/day minimums!! I looked into it.
He says he’s as Chinese as Panda Express. He was born here. This math is easy. It’s not just cause I’m Chinese.
Screw the budget and move the money into the thing that wins. It’s like cheating, seeing the score at the end. We have the data. We have what’s working. For some reason, you guys rank on botox dentist.
- I’d put more money into your winner!!!
- He jokes: I have all these tabs open, I can’t find things. You guys are sitting there thinking, wow, this guy is so organized. But I’m not, I have all these tabs open!! Okay.
- hahahahah read my mind!
So if you have proof that you do the thing you say you do, the Ai and process it in teh stages.
Once it’s been posted, I can keep making it better.
Put money into Facebook, YouTube, whatever.
Youtube and Facebook are where everyone is at. So instead of making a yearly video, jsut make one that is evergreen.
- So freaking true. He showed this really well in his presentation.
Every social network, upload direcftly to the channel. Boost for dollar a day, target - let the newsfeed do what it does. That drives more signal.
- The head of engineering at google is my friend… I asked him, if I drive thees ads and people like it - stay and watch it (w/o clicking) does that not influence organic search?
You can rest assured, if you’re performance driven, this is how you drive results for your boss. This is how you can see it, and then once you know - phew, we’ve driven results, things are good — spend that extra 20% trying new things.

Win first amplifying the grey, then have ice cream
Broccoli first
Right? It’s like finding the magic berry, get more of them, THEN try new stuff.
You have the tailwind helping you. That’s the whole point of the content factory. ITs a four-stage strategy designed to maximize the impact of your best content across various platforms.

NEXT SPEAKER

Alright!! Our SEO guy is back on stage for a third time!!
He wants to talk about evergreen content. Two amazing examples, exactly what Dennis spoke about.
He said quickly go do an incognito search for “ai and seo webinar” - then don’t click on the paid ads, we don’t believe in that. Then you’ll see us as the first organic search results.
- It’s a webinar we’re hosting later this month.
- Guess how long this page has been up and running? Since Chat GPT!
- I realized a lot of people will be searching for this - so we host a webinar every three months. There are a lot of people interested, and people like free stuff. For me, those are leads.
- We get 300-600 people signed up. Free leads.
- Hahahahah this guy is insane!!!! I feel like I’m meeting a passive income superhero. Many of these people. They are so good at this stufff 😂
He said he realized after doing the first training that he wants to do it agian and again. People are paying money to listen to him so he doesn’t another training. He simply updates the evergreen piece of content, occasionally updates the content. This is the exact point.
- I am lazy, to be honest, so if I can get a quick win creating a lot of evergreen content on my website, it is so easy and you get so many leads. It’s working SO well.
Let’s talk more about agentic Ai and microSEO. How it works… how to identify what is working and make it better?
- He said we’ll get access to his course for free because the other speaker gave away everything for free.
- You know me at this point, my claim to fame. He skips his bio page.
2021, google unleashed a core algorithm update. We have been so busy doing SEO for our clients that we completely neglected SEO for our own website. Rightfully we got hit and we lost 80% of our organic search traffic.

Terrible, but also the greatest thing that ever happened to me. We only relied on organic leads.
THat’s what I want to be known for, we didn’t do paid ads or anything else. It was a bit of a shock. It forced me to go back to the drawing boards nad rethink everything. How we do SEO - do everything. Why? How?

I spent three days in my room developing MicroSeo Strategies

He wrote a guide about this methodology. Highly recommend to read the guide and watch the halfway course you’ll now have access to for free.

BTW congrats for attending this conference. I have learned so much already and everyone is going to walk away with this info from many speakers here.

This stuff works, I used this example yesterday.

We identified a page on the website that was ranking well - the page itself and search terms.

We use “SE Ranking” to scan the website and find “low hanging fruit oppotunities” - high intent and you’re not already in the top 3. It’s easier to take things from page 2 to page 1… instead of creating ew content.

There is no guarantee you will succeed.

If you have a website that has been up for a year or more, you have low hanging opportunites. You’re wasting time making new content you hope will rank. Hopefully you’ll take advantage of this methodology here.
Now we’re really at the beginning of this Ai craziness. The only contestant thing is “change” - at least we understand what is happeningf with digital marketing out there. Continue to attend conferences liek this. THey do an incredibly good job putting the right people on stage. I love hte sequence how everything make sense. Everyone is going to get a really lot of good info about this. You’re going ot be able to keep up with this whole Ai craziness that is happening.
Google is feeling the heat. They are unleashing more core also updates in a shorter amount of time- why? They haven’t figured out the whole Ai thing yet. Lots of content is flooding the internet. They hate to spend money, they love making money, so they have two figured out how to de-index spun content.
- Per usual, I’m convinced Google’s leadership knowingly hired bad actor consultants to try to get them secretly “we don’t know how it happened” and eventually bankrupt over decades, like many companies do.
  - Oldest trick in the book!
- But they may get rescued.
  - Most people go to ai and do one prompt, maybe two or three prompts, but it’s not going to work.
Google will continue to improve its algorithm . If you’re thinking of putting up Ai generated content. If you think you’re smart enough to game the system and just use Ai to get ranking, guess what , everyone else has more money and resources than you. Google loves making money nad hates spending money. They don’t care about us, tehy care about making money. That’s why we need to do the right nothing and put up content that has quality .
SEO is dead - long live CMPCCOAD - contextual multi-platform creation optimization and distribution is the future. It’s what you have to do.
- Back in 2015, google kicked off machine learning Ai as part of the rank brain algorithm update.
- The transformer technology, Google open-sourced that tech. It’s the underlying thing that powers all of the Ai stuff that we’re seeing now.
- Basically, OpenAi took advantage of the technogy that I think Google invented.
- Again, I was shocked Google was caught with their pants down and they didn’t put their tech to work and OpenAI was the first to get a GPT.
  - I’m not shocked if you look at it through the same lense as Blockbuster, BBBYq, Toys R Us, etc…
- 2022: Google is cramming cause lots of crappy content was spawn with GPT. Immediately, Google needed to put out the scaled content abuse policy. If you put out crappy Ai content, we’re going to penalize you and de-index your website. Don’t put it up, it’ll harm your website.
Some clients think they’re smarter, but they’re not. You’ll never recover.
Google will continue to improve its algorithm. THey’ll also have to include other search engines in their search engine. It was a big deal 3-4 years ago, I don’t think they were able to scrape Facebook. But they can now scrape the content on Facebook.

They realize they need to start scraping these websites, not have people go to the websites.
Google must scan EVERYTHING POSSIBLE AVAILABLE ON THE INTERNET.

What is the best tool to find out what platform you need to be in as part of the CM… methodology?

Google. DO a google search of your topic and see what websites it’s sending you to: reddit? Facebook?

It’s all quota, trip advisor, etc.
Know for a fact that if you’re an outfitter, put content on these platforms.

iF you’re an agency, you need to make the switch right now!

This is what people are looking for. We’re at the very beginning so you have a little time.
GEO is all about content. Creating content that is high quality, new content, relevant and addressing what people are interested in . Creating content is very difficult. No one thinks they have time for it and they all think Ai will make the problem go away. But it’s awesome. I’m finally excited again (not globally with the markets and job loss) but I think there will be a massive demand for people like us who understand what is happening and create content that has a chance to rank. That’s what GEO is all about IMO.
It’s totally fine to use Ai to generate content - but use your common sense. it’s just like people are getting lazier and lazier. They dont’ realize they need to do a good job to be successful. Take advantage of Ai where you can do it in the right way.
Read google’s content creation guidelines. Over a beer last night, we just talked about how all we do is the simple stuff. All day. We just follow the rules. If you do that, you will be successful. There is no switch. Just follow the rules, put in the work. It works. I’m actually shocked.
- bahahahaah he was cracking me up. hahaha. You guys just look up “top seo guy” in the world, and find him. Chris is his name. He was a part of 4 speeches over this event and nailed each one
Make content for humans, not for search rankings. Put yourself in the shoes of the person you want to get to your website.

How will your work resonate with them?
99% of the internet’s content is TERRIBLE!!! It really is. It’s not hard to make something better than 99% of what’s out there.

If you do that, you will be so successful and you now have access to my course, it really is not that hard.
- This guy’s “it’s not that hard” is too much hahahah. In. a good way. Legit, his optimism had me so cocky about marketing by the end of this event hahaha. He’s like, you guys!! YOU can go be “top at SEO/GEO” in basicalyl anything, too (but now i get his methodology more and I think he’s legit right and I can even test it/try soon hahahaahha).

Riverside.fm is a great tool to take advantage of- I’ll hold it up and talk with people about new things that I learned. That’s good new content to put up on your website. Use the Ai to write a blog post about it. Probably use Ai to write a press release about it. Then send it out using PRlog.org - that will cost me $49, sent out to hundreds of publications. Hundreds will pick it up. THen include a link to the page on my website where the interview resides. It’s not that difficult. This little bit of time has tremendous results.
Create good content that resonates with people out there. Agility is key: Adapt or die.
People are catching on. If SEO continue to offer the old SEO, tehy’re going to go out of business. It’s not going to continue to work anymore.
Micro-SEO strategies are hyper-focused approaches to SEO. This methodology centers around identifying low-hanging fruit opportunities. Creating new content takes way too long an its too expensive. What we do is run a website through SERanknig, then find keywords with high intent, search volume, and see where we’re ranking in the top 3 positions.
- it’s easier to get content from page 2 or 3 into the top ten. SO why not do something that’s easier than hard?
- We look at top-ranking competitors, we made an agent that is trained to look at the competitor, look at ours, and then make ours better.
He paid three adults to do it, set the example, then gave their work to Ai and now Ai does it nonstop.
- If you have a lot of manual things, you have to rethink your position. How you need to upscale. This is reality and you may get replaced. A lot of people don’t get it. They will lose their jobs in the near future. This is reality. I think I understand it and hopefully this message is loud and clear.

Create hte best piece of content on the internet in related to some search terms this content is already ranking for. The north start keywords. Then create supporting content (interviews, etc), where I include some of these key words and link from the blog post where the video is embedded to the pillar page. Then do digital PR.

I’ve been doing this for 15-16 years, I still do the same thing and it still works. Shocking.
- haaahhhaa this guy’s little comments about his own success surprising him, nonstop. They’re so funny.😂 He’s the just-like-you ‘celebrity at the gas station’ hahahaha. Basically “you can become an SEO mastermind in a few weeks, just like me. It’s not that hard.” hahaha. It’s so close but so far.
  - THE ONLY ONE STOPPING ME IS MEEEE hahahahha. so funny.
If you’re not in the top 3 on google, you’re invisible.
Then look at SE ranking and do an analysis of how competitive the search term is that you’re looking for.
- All these SEO ranking websites do the same thing
- He talks about his half-day workshop online
  - He said don’t go listen to it right now. You’ve heard too much from me so far. But wait a bit. Then give it a try.
    - ha! Classy sales pitch.
Google says it doesn’t read your email and base your search results around that (says an audience member) - but it does (he follows up)
- I somehow had never thought of that before ahahaha. eew.

LUNCH TIME / Day 2

Lunch was almost identical to yesterday btw - very good, but salad, salmon, chicken, many veggies and salads.
Actually… they’ve kinda perfected meals (minus the fact its the same meal two days in a row hahahah) - but I guess if it ain’t broke, don’t fix it.
- But also, again, this sorta devalues yesterday’s lunch, cause they just serve the same thing again. So weird. Just a few different flavors, but the same food almost 100%. So weird hahahah.
- I guess its cheap to buy bulk (or they ordered for more and less people showed up? idk)
Back in the room, the host mentions he does lots of digital hosting. He loves MCing more than running a digital agency.
- This is the time in life that he wants to figure out how to get paid to MC
- I’m thinking, like: first things first, get off your phone, browsing while you’re sitting in the front seat of others speeches! hahahah. Geeze.
- Second of all, actually prioritize it while you have the role! Of course it’s more fun half-assing it right now, lol. Not even present half the time and then giving empty compliments to everyone!!

NEXT SPEECH:

The hosts welcomes three women on stage. Right before this I heard them asking all three what they do.
- Again, scrambling!!
He says to them, “I am your humble servant” or someting like that, but then walks off stage. So I’m like, uh? Why did you even say that then?
- That + his comments about meeting with messaging and meeting with college girls on weekends, I’m just like 👀🙄✋ what is going on here hahahaha.
It’s easy to throw a ton of money at an influencer and have htem promote your brand, but not everyone has that budget. The goal is to give you inspiration and approach influencer marketing at a smaller scale.

So, these people are from a nonprofit up on the panel with me, they know better than anyone how to be smart with money.
I agree with this idea. But nonprofits… when you look at their balance sheets and what the money goes to. And then you look at the groups fighting against nonprofits cause they cut corners to make sure theri nonprofit is the winner (often more than solving the true cause).
I’m just so skeptical of most nonprofits lately, the more I’ve had them pitched to me as business solutions, learned about them as partners/tools for companies, and then also looked into some that are idolized a lot (muting others harmfully).

Lead for cultural communications for brain science studying.

They’ve mapped the entire mouse brain (this is huge) but it’s really hard to explain to folks.
Marketing and digital teams are key and exctigint.

Working at fundraising in the community for a cancer center. We do research and treat patients as well.

In her role, she works on philanthropy. 150 folks on the team do more traditional galas, major gift fundraising… for me, I work with groups and communities who want to raise money on behalf of us… specifically on twitch and YouTube.

This woman used to be the anchor at hte most watched morning show in this region for 4 years. She has an outstanding career in mainstream media. So why do we think of digital influencers now.

Makes me think of how the goals are still the same, just pushed into other industries.
Thank you for that wonderful introduction, but its why I changed careers
We see that people aren’t wacthing tradition television or consuming like traditionally as we grow up.
TV is still effective in some ways, but when it comes to spreading the word and global recognition, you need global contacts.

For us and me at the institute, we want to find peopel not just in our sphere of science, PhDs and research assistants… we want everyone to know about us. There are only so many tv stations that are going to share and connect with our stories.
While working with twitch streamers, mostly known for live-streaming and gaming. How did you comeup with this idea? Raising money for cancer with gamers?
- She said their first week she and her boss wanted to go to comic. She said tehy’re having an increase in fundraising within twitch and the digital space, especially with gamers and streamers.
- They wanted to investigate. There are large nonprofits liek St. Jude doing a ton in this space, so how can we get involved? We signed up for this donation platform that integreates directly.
I’m of the belief that many cures for cancer have already been found but “big pharma” mutes them.
Look into just a year or two ago when a plane full of 5 of the top brain doctors suddenly crashed.
Stuff like this happens all the time + adds up.
- We had a twitch streamer raise over 10m for us. One of them had lost one of their community members, a spouse, while treated here. They passed away.
- We saw the community support. It’s live streamed.
- People login every day to see that influencer they’re following. THere is a very interactive component to it. They’re in the chat. There is a live interactivity to it and I think it goes hand in hand to growing strong communities and fundraising specifically
We’ve worked with YouTube and twitch influencers of all sizes and raised 250k now so it’s on the upward trajectory for us.
- She said this is amazing, you make them work for you for free.
What can “for profit” brands work liek you when budgets are limited?
- You know, there’s been so many things. It’s funny, coming from TV, being infront of the camera, being popular online, then going to this. I, first of all, leverage my network. I went into the people I know and said, “hey look, I know you’re focused on food/cooking,but will you come to this event. I’ll give you tickets to come talk about brains at the Pac Sci center” - think outside of the box on who to contact or bring in. Let’s see if this style of influencer is willing to cooed down and learn about brains.
More than anything, when trying to find peopel and start conversations -it is the persistence.

I’ll DM you, I”ll be that creep. I’ll be creeping up
(hahah makes me think of Larry Cheng/Ryan Cohen/Adam Aron - all these people everyone hounds all the time hahaha. Myself included, with so much support hahahah.)

It’s giving people, I think, something that’s really easy to package
It’s weird you’re having an event that someone can show up to, but I wanted to make it really easy to worry if I felt like I’d be stupid, say the wrong thing about brains - make it SO easy to have that content that they can create and we can share. Make it bite sized in that sense.

Invite influencers to event and make times that can be captured, at least in a picture.
Makes me think of protests at the 50th anniversary party. Sicne she’s all into mainstream media and that’s a common/suggested trend - - - get photogenic & easy to explain moments hahaha.

If your goal is to raise awareness nationwide, you may want to tap into influencers outside of your space.
If you wanna work with me, you gotta pay me a lot.
- eh. idk.
People decide to work with us because most of the time they have a connection to cancer, like many of us do. However thinking about how we approach peel, we come at it from like, “this is a community you can be a part of” - we have a specific discord server, and those people are all really involved with streaming, participating - invested in each other. It really crates a space for people to connect about their cancer journey, their gaming journey. Creating a space for people that (I run it, so I monitor it) but we can celibate people’s wins. That was really exciting.
We can still have that personal connection even thoughWe let influencers bring our researches onto their screen. It turns into AMA’s a lot of the time. Also al to of our researchers at the hospitals do like to play games, so tehy’ll play alongside and it empowers people to fundraise.
WE can’t pay them, but it really motivates influencers to want to get involved with our mission
The main takeaway: sometimes we think the only thing we have is money, but no! Other things can get them motivated and interested in you. Giving them unique access to things, or letting them be a speaker on your stream, or you have a cool space where influencer has the opportunity to check it out and film it.
Maybe you have a product - you don’t have the money to pay them but you have a product to let them test out.
it’s that working relationship.
- Attend the conferences, meet the people where they are. That’s the most important thing.
How do you make influencers passionate about your brand? How do you make them feel special? So, what would you recommend to brands to make the influencer feel good about working with them?
- Make sure people following you are getting the true you. Don’t just shove product at them because you want free stuff.
- Silly antics I put on instagram, they know it’s me (and they don’t want to unfollow me because of what I post)
Inauthenticity is not sustainable longterm? The joke is now the anti-influencer.
What should a brand representative do to make an influencer feel better about working with you?
- Don’t spam influencers with copy/paste emails.
- Be a good person. Show up for them. Don’t forget about them.
- Sometimes they forget about this - it has become so transactional. They forget it the human.
SEO Software tools do keyword research - competitor search analysis. Based out of Ukraine, where she’s from. First client. Realized they want to grow internationally. One way is to work with US-based SEO influencers. They asked her to find them. She reached out to the speaker who we’ve heard many times.
- The beauty of the relationship is that its it’s actual. Its voluntary. He likes their team
- He said when he was going through a tough time in his life a couple of years ago, the team at that company even raised money for him. That’s how you show up and build a long-lasting relationship.
- But when he mentions us, it’s amazing. Taking the time to ‘understand the person and build the relationship pays off longterm. This can be hard to explain to your CFO - but investing in the longterm relationships is really great. Thanks to you -
- He stands up and said: 5 years ago the two of them connected on linkedin
How do you navigate what an influencer says when there is no contract in place? Especially on twitch - it is live.
- You can give them lots of “please don’ts” swear/play, etc… but you can’t always control everything
- But before that, I’ll do DD and watch their old streams.. we want to make sure our brand aligns with them. However, we don’t want them to lose that authenticity becuase its so important to them an its why people watch their streams.
- We recently worked with someone who definitely would say some crazy things (things I wouldn’t want our logo on all the time) but we had a convo beforehand. We talked about what we recommend, but we don’t want you to change you who are.
The resources you need jn place is your team. What does this look like? What is the workflow from influencer discover to bringing livestream to life.
- It’s mostly just me, this is just 1/3 of my job, I do other types of philanthropy as well.
- - but I have someone who is really into gaming and she gives me 10 hours a week. Have people who are excited about it.
- She will attend IRL meetings up and do the outreach cause she’s within the community and already invested. so it comes off really authenic. they’re her people. she’s meeting them in their community. she does the in person outreach and I do a lot of the strategy. A couple main events per year with 20 streamers per week.
For awhile we weren’t even raising much and I wasn’t sure if it was worth spending my time on. But we got to think about KPI’s - and in philanthropy it’s usually “how much money are you raising”? It’s paid off and I’m glad I stuck with it through the uncertain time of the success.
The host says she will leave 5-10 minutes at the end for questions, so start thinking of them now (I like how she said that - and - I like that they’re saving time for Q&A. They cut it short every speech at this event except the one girl).
If you’re just getting started with social media, what’s your best advice?

Start small. The micro is the best success. 15,000 followers raised 50k with her community.

1M followers raised 1k. It doesn’t’ matter the size, just the engagement and community

They’re also accessible and easier to reach than instead of through a management company.

if you don’t have money, give them something you do. Trade goods and services.
But make sure if you are receiving a gift or you are sponsored to mention it so you don’t get hit with million dollar lawsuits in teh future. Even if they want you to be authentic, they won’t.
Sometimes you do have a budget and you don’t even know it. Rethink where you’re directing your marketing spend. Clumsy press releases every quarter don’t make sense. Redirect your existing funds into something new.
How do you find the right influencer?
- stalking, super online stalking
- Look for pepole already engaging with your band. Thats the people who would maybe want to be engaging with you.
- Look at the people naturally tagging related hashtags
  - This seemed like extra good advice.
- There’s not a great shortcut, you need to vet each profile manually. You want to look and do research before reaching out.

BREAKTIMES

Between each speech I was showing the different presenters some of hte work I’d made the night before, using small pieces from all of their suggestions, and wanted to get their quick feedback. Plus, I wanted to show proof that their ideas were useful. Maybe that’d be validating for them (and they can help me push it forward a bit).
- Only one presenter didn’t show up again from yesterday. The guy I’d been giving the hardest time and was promoting “Brain Rot”. I wanted to show him my video, show him my take on Brain Rot - and maybe even talk to him a bit more about idk which topic if he seemed open to it. But he didn’t show up.
Most all of them said my work was good, except one. He watched 3 seconds of it (the ‘tabs’ guy) and said, “Oh. It’'s an explainer? Ai coudl make that all day. Your face needs to be in the video.” I said, “But that’s why I put a picture of me!” He said, “no. It needs to be a video. You got this!"
- I appreciated his blunt truth response, and it triggered the next step.
I saw the girl who thanked me for moving my seat yesterday so she could film her friend’s speech. I actually, I wanted to show them the work I’d done, and compliment her speech.
- Her friend’s speech was kinda a turning point yesterday, and I found I learned a lot. Also, I hadn’t been too social the day before - I’d been pretty reserved, so I wanted to reach out to them too.
- I also realized that SHE would be giving a speech soon, so, I thought I’d embarrass myself to her before she went on stage and gave a speech (they say public speaking is the #1 most common fear of individuals), so maybe me being vulnerable would help her speech feel easier too.
  - Like I heard the #1 way to help someone calm down is to ask them for help with something. Like a small favor or something. Just ask them to help grab this or reach for that. Do they have an extra pen? So, sometimes I interrupt stressed-out strangers on an airplane or something, so quickly and ask them for small favors. But in appropriate times hahaa. And more often than not, it works. They’re a lot more calm after.
    - It rewires their brains.
- This event was going WAY better than yesterday (hence the name of my title of this blog), so, yeah. They were positive about the video. hahah.
- But I realized she’d probably be giving the speech soon, so I didnt’ want to distract too much.
- So anyway, this time she was on stage and her friend (aka family member) helped record.

NEXT SPEECH

What if I told you that you had something companies would pay money to understand? It’s you - it’s your opinions, your peers, your trusted people, teh people you feel familiar with.

-The last time we bought a product or tried a new technology, we probably went online to research it, asked a friend. You didn’t just see an add scrolled across your social media. In fact, often you see an ad and scroll right past.

Maybe even your favorite influencers influenced you.
She says this a trend she’s seen herself.

In university she led a university student investment fund??

We’re all working to do the right thing today in order to get the extra job or extra promotion, but back in college I realized that I was doing what everyoen else was doing. What my resume said was so clearly what she did in the past. That as a year ago, years ago. My resume didn’t truly show the knowledge and information I had toda.y.
- I was learning things at a rapid pace, learning things every night. I felt I knew more, I want these people hiring me to know this.
So I went out and started a podcast from my dorm room. Talking to industry experts and posting the clips on linkedin. Just giving the point of view in college, about business, marketing, things I knew

You all knew more than I knew -but I wanted to post about what I knew and was learning.
Just the goal was to go out and get a good job post-college
But the opportunities that came to me were never what I thought possible at 21 years old. I started creating content for global executives and top companies. The top brands. Brand partnerships. All of these opportunities came to me from the content I was creating
- But also its cause huge corporations love finding talent that is cheaper to pay for small projects. I see this all the time. You gotta keep up the momentum - it’s a way to cut costs.

I was windblown, I was just sharing my expertise, my personality
My first interview was with the CEO of a finance company. He asked to hire me post-college that same day and I realized this has power.

The past: was Brand-First, One-Way Marketing. The brand creates hte message and shares it with you in a one-way manner.

We all know these big brands created a message and us consumers just consumed it.
One way, absolutely one way.

This is waht we’re doing this year, this is so cool, these are our products

But today, this is no longer the case. We can all remember Steve Jobs clearly on stage in 2007, the moment and the day the iPhone was released. He was on stage, wearing a black turtleneck, kinda like what I’m wearing today acutally. The whole world was sitting in the palm of his hand as he drops the iPhone : this is what’s next with the iPhone. That video today has like 14M views on YouTube

But this changes as we move to two-way knowledge sharing

Today the status of what works in and across marketing is brands putting out messages and consumers talkinabout it. giving their thoughts.

Collaborating with other people, using the products.
Now it’s incredibly two-way, not just the brand talking anymore.
You go onto reddit, yelp, Pinterest - and you ask for the best blah blah blah, gimme whats good.

Now it is the brand putting out the message. WHat’s important is the peer recommendations.

Peer recommendations have become huge.

TikTok and Instagram is where all the influencers are going.

I love how the people on stage were talking before about hte rise of microinfluencers.

We can look at prior industries and priori platforms and see the gameplay today.
We all see vine exploded and turned into tiktok. we have mega influencers of hte world - but we realize the micro creators have all the power.

Its’ the same in B2B

It’s the era of micro-creators, aka, all of us in this room. We have knowledge to share, information, expertise in our influencer
Today so many of us are just lurkers, scrolling and not realizing the power that we have today. But it’s all about to change.

Lol! Again, I’ve removed my ability to scroll from almost all of my day. No ability on my phone anymore. Almost all social media - done. Helping so much. I just look around my environment, brainstorm, work.
For a few decades, I lived in that world - now I don’t like the distraction (except about a few small topics that I’m obsessed with. Those I can’t stop, and won’t stop.)

The future of b2b is human-first. All of us sharing our expertise about hte industries we are in, the knowledge we have, and the brands looking to partner with us. Teach leaders, experts… it’s valuable and our audience is valuable too.
One of the only CEOs posting consistent content on linkedin - it’s so amazing and valuable, coming from someone who just is talking to other industry experts. 28 days, 4M impressions. Over 1M in revenue.

Industry expert expertise, those are important people in social media. Their audience is powerful too.
Their unpaid campaigns that were just creative worked better than their pad!!
Sharing thoughts every single day, then getting people who want to tune in about what you’re doing. It’s such a valuable asset.

Okay. I’m getting a little hungry/want something sweet like fruit or a snack.
Her speech is good but it’s a little dependent on self portraits… I saw an amazing presentation the other day that had amazing Ai/midjourney and such generated images. It was so interested and fun!! It’s tough to watch liek 5 one hour speeches in a day that are all so text-depenent or screenshot.

I like surprises… graphs (data with sources)

If you have expertise, you have industry influence. What you have, the influence you have, its powerful.
There is a fallacy that even though you work every day and you surround yourself with people who know the same thing, but realize you are 0.1% in the industry of the knowledge you have. You know SO SO much to be able tot identify and share this expertise of what you’re doing in your job every single day. What you’re learning, your new tools.
Back in college I started sharing what I was learning and thought was interesting.
Start having otter with you and your team, on how this was a cool process- I’m using this. Start to have a page of ideas you can turn into comment.
Additionally, expadite with Ai.
Claude projects can help you make an agent that you give it all sort of reports na things you find interesting. Things you like, then when you need to create content, yo can ask your project agent - HEY! Can you get me a post? Here’s my notes I’ve been taking on my computer all weekend. Can you make a post about everything I learned? It’s never been easier to create content as quickly and on point as with Ai. W’ere seeing more and more corporate creators.
It’s possible now cause w h
ave tools with Ai.
The more you share, the longer you share it, the more value you see. People who are at the pinnacle of these topic we’re talking about, there are opportunities every step of the way.

- The benefits pay off before you realize.

This is true. I’m kinda amazed its happening! Already I am experiencing a lot of momentum from my own brand as I’ve been working harder at it these past few years.

Show the actual cool things you know and do. Show examples of how you use Ai in your work every single day. They will be impressed and know more of waht you’re capable of doing.
Be able to be seen across the industry. We all know today that hiring and the job industry is wild. Everyone is working for the same jobs. Every job has 50k applications in the first hour.

Most jobs are not being posted on linkedin.
You, posting about what you can do every single day creates the opportunity for people to find you without you going and being found. Its the oppostutniy to be discovered easily instead of just hoping to be discovered (but not putting ourself out there)
Good to hear!! It’s what I’m doing hahaha.

Okay I’m starting to really get antsy. Oh, it’s like 2:45pm. Thats totally prime time to get antsy. I’m ready to leave but she still has half an hour in her speechhhhhhh.

These days, big corporations and such are putting money behind the posts of their employees.

They realize their power lies behind their people. They’re putting money behind peoples posts.
Dude… and planting protests at events? Idk. maybe

I wish they had more small breaks instead of these huge breaks. (And more healthy snacks during breaks!!)

Go speak at events, get content, and then post all over.
If you want to be really cutting edge, the people who are posting a lot, bring them into your ambassador influencer program and pay htem. THe peopel inside your company, their voices are more powerful than outside.
They’re showing what it looks like to work at your company.
A lot of trends don’t hit linkedin. There is room for this

Right now we’re going through the biggest B2B shift we’ve ever seen. Moving from institutions to individuals.

The individuals within B2B marketing are extremely powerful. The audiences are beyond powerful.
Take away that you have valuable. You should go out and share. In a world when jobs and hiring have never been unsteadier and shakier, the best career insurnace you can give yourself right now is to go put yourself out there. Go post. Go create systems that make it really easy for you to post.
Maybe take all your information once a week, throw it there, create your posts, selfies, throw captions - go out and post it.
Give yourself a couple of weeks, 100 days in a row - see the impact.
It doesn’t take that long. You’ll see impact.

I feel like she’s so inspiring and this is good for me to hear. In my own context.

Go out and build ambassador programs with the thought leaders out there.

Hm. This is how I started my first job and eventually became a concert venue manager. Working for free for their ‘street team’. I always thought, from the start, it’d be funny to have Kelly Tutors’ Tutors one day 😂
But its like OMG the only one stopping me from me is meeeeee!!

-There is power in sharing. In the future we’ll see more and more brands of people coming to do the same.

Your journey starts today. Share and leverage the powerful asset of yourself. Your mind, your background, your personality, your expertise.
If you’re looking to partner with someone? Where do you start? Start with your ideal customer. What does that person look like - you probably know, we all know as marketers.
the best person to partner with is your ideal customer with an audience.

Yeah. I feel like a lot of my ideal customers interact with my stuff. And it’s good to be reminded of this - to lean into that.

The person who uses your stuff, loves it -they’re using your tools, your stuff, they lvoe it.
The ideal brand person is your ideal client with an audience.
The corporate creators are emerging. Like linkedin creators - they’re hte only social media on the entire web that has your name and your company and your job role together.
You have that job, that company, giving you so much credit. Right now corporate creators are the same. The persons behind the company.
Start to go out and reach out to the people with 9-5’s and their audience is jam packed with people who want to hear and understand your product as well.
There is no Ai today (it’s getting better) but none can perfectly mimiic you on video. Right now it’s SO powerful because of human psychological reasons. We are trained as humans to know if we can trust someone or not. We’re trained to notice them, understand them, hate them, love them… no Ai today can perfectly mimic you.

True…

Right now it’s so easy to create copy. At lightning pace - but the value is putting the human back into the Ai. Make some grammatical errors, don’t capitalize. Add things that aren’t gramatically correct.
If you can add bits and pieces there that are phrases, lowercase, a little this or that - make it say “I wrote this, maybe, at least it looks like it”. Make it more human.

As I said, I’ve boycotted ai writing my content for me. It doesn’t work for my style.

What should we put into an ICP and then find our audience?

Identify your ideal customer profile. You know where to put out all your hard work and everything. Know who is using it and should benefit. Who should your marketing dollars go to? Who are your clients right now? Where are they from? A certain region? What role do they have? Start to pinpoint who the person is that uses your stuff today.

Copies of that person will also love it as well.
- bahahah . This sounds a little too “Micky 17” but true!! Good point…
Especially with new products and services, see if people like it -if they do, see if they know anyone who would like it or use it.

Tap into that. All the power lies there.

Right now Ai is trained on everything that has been done. So the moment you can understand you’re doing cutting edge things with your job, sharing that through your content - these new tactical level things that Ai hasn’t been trained on.

QUESTION BY ME (no one else was asking ANY hardly at this event hahaha. And I worded it better): Where do you think ai is going and effecting everything, breaknig through barriers?

Dwarmish had a podcast with Open Ai people. They gave a very clear step-by-step of where they think the world is going from now until 2028… its really exciting - I’ll send it to you - but let’s relate it to digital marketing

But she didn’t haha. Not yet. Plus, I’m not totally a podcast person, unless I’m sold on it - so I would have liked to hear at least one or two nuggets to make me “unable to resist” digging into it (look at me figuring out how to market a podcast to myself hahaha)
Also are those guys at the top? Kinda/maybe, but idk! I’d like to hear HER thoughts on what would happen in that scenario - but also I want to know EVERYONEs thoughts. For me, I see it as a positive thing. As I’ve said.

I think marketing is going to change a lot forever. The same way, in the past, we used to be like “we’re all farmers, farming for food, creating tech to build our food… how are going to go about this era if we’re all not going out and gathering food”

but we’re all fine, we’re not all farmers anymore

Lol!! Hahah. I wish she’d had more of this sass in all of her speech. 😂

Ai is doing this. Now we’re all manually creating content, blogs — this stuff is a heavy load. Ai is letting us create our voices, package it up, and then go out into the world - focus on peer recommendations. Other thought leaders.

There’s no way I can get to that, there’s so much on my plate - no!! now we can go out and focus on connecting with other people.

At the end of that day, that’s everything with marketing

How can we take our heads out of the weeds and focus on the big stuff?

Find out if the content isn’t actually resonating. If not, let’s hop on calls

It’s less nitty gritty, head in the sand. It’s focusing more on people - and people are the most important thing in marketing.
A lot of her messages were amazing, especially rereading, but I feel like the over-the-top-passion I like to see in people, was held back IRL.

Overall Event Review Further Elaborations:

Venue (3.5/5): This place was cold and WAY too big for the event. To the point it made networking more of a chore… and you just felt it was empty. At the same time, it did a great job hosting us and it was EXTREMELY EASY to get to by transit. That was awesome. It’s not necessarily pretty or anything, but it was fine.

Food (3.75/5): The food was really delicious, but not enough healthy options in the mornings (for the late arrivers who have to take care of their kid in the morning). Instead, it was just pastries. The afternoon snacks were just unhealthy (but delicious) sweets too. And then the main meals both days were almost identical, but EXTREMELY delicious. Samon and chicken and lots of veggies.

Speaker Content (4/5): Overall, it was great. The majority of speeches were packed with quality content. Just started off really rocky. In addition, I didn’t love a lot of the ‘perspectives’ and ‘stances’ shared at this event, but, that’s for me to stand behind and - you know, it is what it is. That’s how times are now. So, I was interested to hear the information, how things are shared… and even some of the advice was very fantastic, though it maybe was aimed in directions I don’t agree with.

Networking (2.5/5): It was easy to talk to no one. At the same time, there were lots of opportunites to talk to people, but it was up to you. No prompts or “un-conferences” and I think a lot depended on the “happy hour” too. For me, I’m a recovering alcoholic hahaha. Recovered, but still - I don’t enjoy drinking anymore (though I don’t mind hanging out with interesting people as they drink). But, just not my thing. So, the ‘networking aspects’ of this event I missed out on a bit. Next year, if I were to attend, I’d make more time in my schedule to try and attend the full fledge of everything.

Likeliness to Return (4.5/5): Yeah, I think there was enough quality content and good food from this event to return. The price is VERY high… but the amount of content I took away matched. I already see it in the way I’m thinking and creating, myself. Digital marketing is evolving so fast, I’d be interested to learn more - and even attend this event again with a better understanding of it’s purpose… but in that case, I’d maybe even attend it on their dang cruise hahaha. JK. It’s good to have right at home. (more right below, though)

- *Though, a speaker from this event did reach out to me privately. They happened to see my blog here online as I was working on it. Said that some of the speakers (herself included) were volunteers!!! I really can’t believe that’s this company/event’s business model. I told her that it acutally makes a lot of sense, since this event has so many mixed reviews online and has been around for over a decade. My point is… they leave a lot up to chance. It’s a huge risk for this ticket price.

You HOPE that the speakers will give a good talk - but also, ,many are doing this volunteer. It’s almost like a “practice speech” for them, if they wanna treat it that way (and I think at least one of them did).
So, I now better know that, going in. Maybe if the speakers were paid or better incentivized, they’d add that extra pazzazz to the speeches, raise the reveiws for this thing, and get even more people in here.

Until next time, I wish you the motivation and success to search for opportunities around your area. Search and explore: Who is out there giving talks? There are new things happening all of the time.

Find relatable or interesting topics you like and check them out! Maybe even something hosted at a cool venue, if there’s no other reason to go. Let’s see what you can learn and discover not too far from home. 😊

Kelly K