Entrepreneurial Energy Preservation for Mental Athletes + Ai for Marketing (EWD4)
đ¤ˇââď¸ ESTIMATED READING TIME: ONE HUNDRED THIRTY FIVE MINUTES
Disclaimer:
Everything below is a mix of what I observed and heard during the event. The goal isnât to pinpoint "who exactly said what," but to share (usually) an outsider's view and overall perspective on these industries. Iâm not here to act as a definitive firsthand sourceâreaders should do their own research. I hope this inspires you to attend events, explore new industries, and hear what leaders are presenting. These notes combine my observations with thoughts on how things could run smoother and how ideas connect (IMO). Iâm not an expert, you know? Just hanging out in the room with them. Enjoy!Topics: Pitching, Startups, Burnout, Human Needs, Hydration, Essentials, Compensation, Compounding Effects, Habits, Authenticity, Brainstorming, Maximization
Event Week Day 4 is in full swing, though todayâs plans were up in the air. I had a first set of plans but at the last minute, I got an email inviting me to something that sounded even better, (though twice as far away). It was an event lasting the full day with great panels, food, and activities. I didnât expect myself to attend the full day of events, but it was even better than my original plan (traveling all the way downtown for just a one-hour presentation). So, I took my time, made lots of time for sunshine nonstop, and made it to hear some likely useful and relevant speeches with great takeaways and yayâs!!
Why Attend: Two topics that seemed so interesting to me are âhaving high energyâ and â30 ways to get aiâs help with marketingâ. Even if you got one idea for marketing - heck yeah! And more energy - for sure. Iâm only getting older and got a long ways to go. So letâs see what we can learn from these helpful people - and anyone else interested in talking - itâs a full-day event!!
Overall Event Rating: Venue 3.85/5, Food: 2.5/5, Speaker Content: 5/5, Networking: 4/5, Likeliness to Return: 5/5⌠(more below)
Photo Collage and Commentary:
Yeah - I just took like so few pictures this day hahahhaah.
Notes from the Event & Speakers:
Arrived late. I spent a lot of time getting here. I actually, first, went downtown and spent time in the sun at a park. Itâs just been important to me lately. I got food at my favorite restaurant (Michou) and ate at the nearby park in the sun, did some work on my laptop. Felt happy about my Ultimate Fanny Sash and then made my way to the venue. It took a lot of work to get there hahha. A rentable bike, the subway, a bus, and then a lyft. But I made it. There were two speeches I really was interested in hearing.
And was greeted with water, tea, and snacks.
This place is always friendly to me, which is why I make the effort each time hahaha.
Then I got myself situated and took a seat in the back. Rapid fire pitches were occuring.
This guy is talking about new flashlights and heâs working with the military to build them out.
omg hahahah.
I am super late so I donât know a lot of what heâs talking about. But I think itâs data transmission flashlights??? Changing data/flashlights forever?!
In order for you to capture my data I will see you coming in-between me and my receiver (thatâs waht he said)
Optical communications.
RF is going to be a big issue for them going forward, including with the new war drone industry.
His speech is over. Woah hahahah. Woah.
Now the Emcee (heâs a nice guy, runs this place (venture mechanics) - Iâve met him many times, and its part of why I joined today, cause I got an email from him last night saying this event was going on all day) seemed like an even better choice than my prior plans.
Next guy (I think is a vet).
He says his name of his company is kinda clever cause all the other names were taken.
But it was funny IMO hahha.
Heâs surprised with the next slide cause its includes the founder who couldnât be there. Yes, sheâs an army guy.
He did a lot of work and was a recruiter. His other buddy on screen came here and does a bunch around teh shop.
A few other army guys are on teh team. They all worked on some projects together that are pretty famous.
First idea they had a was firefighting drone. They had working prototypes that got big thumbs down. Everyone loved the idea but they werenât there yet. Why?
They were broke. They had to fund theirsevles. But they were all working in the space industry, they knew the pain points, and they thought they can do it better themselves.
They bought a 32k sq ft shop.
He said today heâs not selling a product, more just letting people know about his service.
This may not mean a lot to you but we have a mill and a special lad. An inspection lab.
If anyone that deals with medical stuff here, we can do nylon and prosthetics and things of that nature. FDM printing.
Pun intended but weâre not just a run of the mill shop. There are tons of those places in the area, aerospace is all over, we have contacts, itâs easy for us to get work.
The biggest thing is we can go from napkin sketch to complete product.
We can test, build, and build.
Weâve been working with a company in robotics
THE EMCEE says âYou are WAY over timeâ (yes, the alarm went off a while back)
Then the judges give feedback.
JUDGE QUESTION: What advice woudl you give to other companies interested in the fire fighting drone industry.
IN the usa thereâs a whole lot of red tape. Itâs very difficult to do testing cause of the FAA. There are regulatory issues, a lot to work thorough.
JUDGE QUESTION: Competition?
About 500 other shops in this area. How we set ourselves apart is integration engineering. Thatâs where we stand out - and plus our personal connections in the industry, thatâs the big thing.
JUDGE QUESTION: Capacity for manufacturing, do your machines have the ability? What sort of small run stuff are you focusing on?
We only have two large machines and a printer. When we go for anther round of funding, weâll get more, but right now weâve got plenty of capacity.
Weâre working our certification. Having to file for a certificate (idk what that certificate was/is)
The emcee asks if that was the last one (Iâm missing the sunshine hahah its so dark in here)
Theyâre popping a QR code on screen for eeyoen to vote for vest business concept.
I like how they have it broken down literally minute by minute.
You can see the first one started at 1:00, then 10:06, 1:12, 1:19, 1:26, 1:33, 1:40, and 1:47 hahaha. They were so scheduled with these presentations.
Makes me think of the event I went to where that guy said, âletâs have the timeliness of a Caucasian.â Itâs so true hahah. So true. My family prides ourselves in our timeliness. Omg. Hahahah. But I do love covering up my clock for entire days/weeks and not knowing what time it is. Itâs a nice way to live.
Now some guy is walking around teh audience giving out snacks. He didnât give one to me probably cause I have a laptop in my lap. But he didnât even make eye contact either, rude! Hahah.
Iâm like suddenly in the mood for exactly whatever is in that bag right now, you know? Hahah. Iâm like - what the heck?
Now I think if he offers me one Iâll reject it. Iâm over that, wahtever it is.
Lemme go get another snack and see if that makes me un-hangry hahahahaha. :D
Oh he is passing out kelp. See - itâs like right on the border where youâre like, eh, okay - Iâm fine not eating it. But, I would have if youâd offered initially, since I was right there hahahaha. Couldda gotten a little shoutout. Thatâs life.
HOLY CRAP, he just walked by me again TWICE and even offered the guy near me AND NOT ME, while I was putting away my laptop - hahahah waht the heck? Do I look like a person who doesnât want kelp? My name starts with K even⌠Not a lot starts with K. Hahaha . Okay, now I really donât want it. Hahah.â Yeah right.
NEXT SPEAKER:
Yeah! Iâm giving off a vibe, cause this next speaker introduced himself to everyone in the room but me!
His wife was sitting in the row behind me and they joked a bit back and forth from the audience to the âstageâ too, before the speech started, so it was sorta a fun, casual vibe.
He asked everyoneâs names. But then I laughed at his joke and he realized he hadnât asked my named - then he asked my name lol.
He started his speech and said, âWhat you put out in your energy, youâll get that in return.â
bahahhah omg. Right on cue!!!! Right? Cause iâm giving off the energy that people donât want to hand me bagged kelp nor know my name hahahhaha.
From a physics standpoint, your energy investment can get more out than you put in. - True. I heard a lot about this lately. It works as deep as your thoughts/intentions.
No one wants to be 4-5 hours at hte gym, taking all the supplements we can find. We may not have the budget or time for a lot of these goals.
I always start off liek this: treat this like the grocery store, take what you need, only what you need - donât take everything off hte shelf.
Some youâll want to take pics of - some just store in your brain
I love this analogy, that he said that,
When you are more energetic and healthier, you have better productivity
Better slides, better calls, better parents, better spouse.
Itâs easier to do the important things when you are healthy, when your productivity goes up. Whatever you are trying to do, itâs all getting better.
Iâd argue the healthier you are, the better you are at life.
Uh ohhhhh - KT style talkin here.
Now everyone has to show their work posture on a really bad day.
The guy who arrived late said he gets really close to the screen
I like how this speech is really interactive and humble
He said heâs an athlete and an engineer. Solving problems within a circle.
Athletes are looking for incremental gains to keep getting better
He has a pic of himself pole vaulting and he asked if anyone would have guessed the sport
I wouldnât have
-He asked if anyonesâ ever seen in IRL
No one had - LOL!
-Then he explains the physics of his work and that he went up 17.5 feet.
- his aspirations were the olympics, heâd just started a business, and also was training for the olympics but he didnât make it
Life goes on. The olympics are overrated imo⌠for real hahaha.
Training 30 hours a week, very broke in time and money⌠he desperately had to figure out how to get as much energy as possible out of as few resources as possible.
Maybe your budget is tighter than ever. You donât have time for the gym or anything.
Here are some resources today to get recovered from an injury.
He said heâs had 6 career ending injuries that the recovered from.
Remember how we heard that like 80% of recovery after 2 months is mental?? We heard that the other day at the Childrens Mental Health event when they talked about concussions. He must have great mental strength.
There are three pillars of high-energy performance. What you put in is what comes out. Our bodies turn over, the cells change and regenerate. The dead ones come in. The bones are the last ones to regenerate but they do that a couple times in your lifetime. And thatâs what comes out.
Yeah I love this and think about it all the time hahahahah. It makes me so hopeful and uplifted again, in life hahaha.
Itâs no different than any machine or any ai. Those that are familiar, garbage in, garbage out apples as well
He said some of the most common mistakes he sees against mental athletes like yourself (omg - Iâm a mental athlete!?)
I love being a mental athlete hahahahhaha. 100%!!!!!
Youâre getting a lot done at the cost of something else
The average American consumes 150lbs of sugar every year
130lbs of flour (which turns into sugar)
So youâre eating almost 300lbs of sugar every year. Thatâs more than any of us weigh, each year, in sugar.
Many athletes skip meals.
Maybe youâre not getting enough water.
Ah!! Me now - you too!! GO DRINK WATER NOW!!! 1oz per 1lb of your weight - he suggests that later, spoiler alert. Go drink water!!!! NOW!!! NOW! GO!! :D
Coffee is not bad, Iâm not going to tell you to stop drinking coffee, but it does dehydrate you. It pulls water out of you. Most of the time if youâre groggy, youâre probably just dehydrated.
Yeah, lately Iâm so âoverâ coffee 100%
Start with a glass of water. Wait 20 minutes, wait a couple minutes before making a big decision. Drink water first.
AUDIENCE Q Interrupting (love interrupting audience questions in speeches!!!): warm vs cold water?
Ice water is said to require a lot of water to melt
He usually goes with room temperature water (me too)
From a body standpoint it costs calories to heat up the ice.
For home, heâd skip meals. It was his vice. He felt he didnât have the budget, he didnât like making food, it was for the sake of productivity.
I told them of the âPlop it Drop itâ my level two from skipping meals. When I realized itâs super easy to just plop stuff on a tray and put it in the oven. Next thing you know, its food.
Within the first 30 minutes of waking up, 30 grams of protein. Itâs a fantastic trick
Water in the morning is amazing.
If the first thing you have is coffee in the morning, thereâs a TON more your brain needs to do to stop from being sleepy
If you have some water first thing, wait an hour, youâll be amazed. You probably got dehydrated.
Find a good daily vitamin. There are a bazillion out of there. Fill in the gaps. Look for something with a NFS certification.
That means that what is in the package is on the label, without that, may not be true.
I can see he has his speech typed out with some highlights so he can keep referring to it. Thatâs so smart - but heâs looking at the audience the whole time. Still so smart
Again I have my speech soon hahahah. Ahhhh
Diversify your food pallet. Did you notice the color of everything at lunch?
Uh ohhhh busted!!! And true hahahah. I didnât eat much cause it wasnât too healthyâŚ
It all was brown: Chicken, bread, potatoes, chips.
Diversify away from the brown foods and the bleached whites.
There are a lot of colors out there in the food world, add them in there and youâll be amazed.
There are tricks to have healthy snacks (I took a pic)
Overnight oats, protein powder
He asks everyoneâs favorite quick meal
Soilent (a meal replacement thing)
He loves meal replacement shakes
Protein, nutrients, fruits and veggies
I say the yam is a great âplop and dropperâ
He says he gets my system now
A guy in the audience says heâs a creature of habit and theyâre of this variety.
Routine is king in a lot of cases, but diversity is important.
Thatâs why you may want a multivitamin, just to fill in the gaps
Audience: I have an instant pot and usually make chili for the entire week. So full of protein, sweet potatoes, throw some avocados in there.
Make a huge thing then have a full meal throughout the week.
We have a joke in our household: check in with yourself.
Audience Q: What about intermediate fasting?
Depends on your goals:
To lose 10-15 pounds andhave more energy, have breakfast.
If youâre trying to go keto, those are difficult to stay in ketosis.
Doing this is more difficult.
A lot of us are metabolically broken as well, and your body stops digesting fat.
Get food in there, get hte body going metabolically speaking.
Some of the science behind just moving around:
Doing some sit ups, crunches
Just going for a walk is the best, just 5-10 minutes
A 5 minute walk is equal to a 20 minute nap. What it does to your brain.
A 5 minute walk in between zooms will get you the same results.
Audience: I had a great boss here he actually chose one day of the week and heâd have everyone outside. Weâd do our team meetings outside.I remember that day being very productive, starting the day that way.
bahahahah Iâm cracking up rereading and typing these notes, btw. this event was so funny, right? Look how open every felt to talking about stuff. It was so nice and warm hahahaha. Like this story is so simple and funny hahahaha. And then look at his response (this put me in such a good mood, this talk hahaha):
There are a myriad of benefits to that. The increased bloodflow - when you are sitting, blood isnât even going to your head as well.
If you are trying to make good decisions, youâre not even performing to the level you are capable of
Your brain can operate better when you do simple things.
Moving in general helps with:
Neuroplasticity and managing stress
Dopamine and enorphins: if weâre feeling good about ourselves and having fun with our day, it gets easier and burnout is reduces.
Next part: four minutes of stretching hahahahahah - he made us all stand up and stretch hahahah. omg. funny.
Called âthe founder resetâ - 30 body squats, a power stretch where you reach as far as you can and up, then the standing march.
It gets blood flowing a little better.
The recharge aspect is often neglected. We often give up on them:
Skipping sleep
Skipping meals
Skipping actual dedicated exercise
Any excuse will do, btw
But if we were to have some self evaluatiojn and be honest, weâre skipping them - whether its youâre not capable or self-conscous
Youâd be surprised how welcoming the gym can be.
Honestly, Iâd skip meals all the time. My lunch woudl be delayed. Or Iâd skip meals cause there was nothing at home to make.
That as frequently what I as doing to get more work done.
He asks which weâre skipping
Everyone says different ones
I like so much how this is really interactive.
He suggests to an audience member that maybe his workout needs a shock, but the guy says thatâs all that works for him. hahahah. okay.
He says its common to have your phone by your bed
NO I donât do that. I leave it in a different room. I never do this hahahah.
He says his system for getting quality sleep, look at yourself as a mental athlete:
Set aside your phone
Drink water
You need 1oz per lb each day.
READ!?!?!?!!??? Hahahahahah
Read!! Hm. Good idea. I like it. So basic. But True. I never take time to read lately hahahahhahahaha.
He says he likes paper, why not pick up something and grow.
If itâs a book you like, youâll be learning and then your brain works on that all night. Youâll be learning deeper at night.
Better stress management without all that bluelight and comparing yourself to instagram.
Bonus:
Breathing exercises (omg those make me dizzy often hahahah, but I shoudl look them up)
Square breaking - a biological hack to get out of adrenaline -with a tiny drop of adrenaline all day
OMG true.
Journal
Practice gratitude.
The ultimate gift is one of his favorite books. Itâs to envision a list of 10 things youâre grateful for every day. Let it be the last thing you concretely think of each day.
I like this advice!!! Hahah. Itâs so helpful
Bonus: arennaline is killer when not needed
Now people are getting more supplements to help with your stress and it can help A LOT more than prescription medicine.
Thank youuuuu. Why is everyone else scared to say suppliments can work!? Mfers.
One guy says he stays up late with adrenaline from working late - spends 4 hours calming down. How do you suggest to get rid of it?
Stretching.
It half your recovery time.
Before bed, itâl bring you back down. And the square breathing will take you out of adrenaline mode.
Go back to a very stable breathing method.
Square breathing is 4 seconds in, hold four seconds. 4 seconds out, hold four seconds.
Some simple stretches. Take 5-10 minutes breathing, youâll come out.
He says âthank youâ
I joke heâll be asleep in 30 minutes - cause he said usually it takes him 20 minutes to calm down.
He said many people these days are living on adrenaline, but what happens is some body functions shut down to support fight or flight.
Your immunity, digestive, lots of things shut down that are very important - just to transport that energy to your muscles and senses
If you live on that every day, your body shuts down.
Micro breaks, walks, journal - these tricks help you think more longterm and big picture.
You can move your business forward in a way you couldnât before.
Action plan: Do you want to make any changes?
If you want change, you gotta decide.
Yeah, I wouldnât mind having more energy.
Do you always say, âIâm so tired, Iâm so busyâ for years - do you want to improve and tweak or upgrade this?
Literally I used to live with this personnnnnn hahahahhahaâŚâŚ
Letâs pick a couple of things, new meals, sleep practices, stretching, journaling
Pick two or things, write down what you ant to do, post it in front of you - pick a buddy to join.
And go for it! Try it for a week. Do it again. Repeat that cycle.
An audience member says his wife cut him off from a lot of foods on a diet - and now heâs really struggling.
Some major addictions are very difficult, but many programs have habit stacking. The ways you reshape your habits. Insert things instead of rice or whatever.
Instead of rice, eat something in place.
I said that there are things unique to everyoneâs journey in teh health space. I said that there are some studies showing that when you cut huge amounts of food out of your diet, it can hurt your joints (they talked about this at the kids mental health event, right? hahah or something recently)
The speaker said this is true hahahah. Your cravings are telling you that your body needs something
Sometimes your body is actually craving serotonin. So maybe your gut balance is off, youâre stressed - it picks you up a bit as a safe spot.
What is your body actually asking for? Serotonin?
If youâre craving potato chip, why not just try a tablespoon of salt and wait 20 minutes.
bahahhahahahahahah. EAT SALT hahahahahah. love it. maybehahhahaha. ha. funny.
I literally said that - A tablespoon?? how about a teaspoon. lollll
he said okay too. lolll.
Your body isnât wrong asking for rice, itâs just asking something.
Audience says he used to be a super athlete, so sometimes your old habits are hard to break.
I broke my habits, tried new habits, but then gained weight.
He used to be used to controlling a diet a certain way.
Heâd say: okay - I want rice, have that much rice on your plate - so you get the rice still on your plate, but itâs only a little bit. SMART!
OMG Iâm loving this - this guy is getting like lifechanging advice from this VC confence haahahhahaha. ahhhh hahah its so funny. its so funny.
Another guy says âas big as I am, I walk five miles a day. I do every other thing other than the size. Sometimes it a matter of your fitness and your habits.â
Omg this event is so freaking funny. Itâs like so life changing hahahaha. Il love it.
If you start adding more protein into your diet, you stop craving things cause youâre full
The audience guy is like, mmmm. Oh. Learning aloud hahahha. Me too.
He said he adds protein powder to his water and it cuts back on his cravings throughout the day and he doestâ want crappy snacks cause he doesnât FEEL hungry.
bahahah protein powder in your WATER??? hahahahah. omg.
Another thing happenign now is gut health.
A huge amount of the bodyâs operation system is tied to how healthy our gut is.
Most of us are digestively and metabolically broken.
There are a lot of variables that happened all at once.
Your stomach and digestive track isnât digesting things well.
If youâve got breakouts, mood swings, bad sleep - there is a high chance that hte health of your gut is not doing very well.
Microbium is good bacteria in our system, its how we extract nutrients
Without enough
70% of your system is tied to your gut health
Itâs your 2nd brain, you make decisions based on your gut.
Weâll have a program called begin 30, a 30 day habit based program that focuses on the four main pillars of health, many I discussed today:
Nutrition, hydration, exercise, mindfulness
If you wanna know more, let me know, I can get you more details and tell you thoughts (for me, I feel like I dont want to ask him - Iâd just look it up myself secretly haha he shoudl have that available for people - not require them to talk to you)
Thanks so much, youâve been a ton of fun.
Many of you are open and honest about what youâre dealing with.
Itâs good to be open and honest, then decide you wanna get better.
He said he has a survey you can take.
He and his wife do a wide variety of services to help with health and wellness.
He said he loves watching golden buzzer videos on American idol whenever he wants to cry. They make him so happy.
Any final questions?
I asked when do you take the multivitamin?
He said with breakfast or your first big meal is best.
BREAK
I took a sunshine break for about 15 minutes outside then got ready for the next speech. I was looking forward to the next speech, â30 ways to market with Aiâ
The emcee/host said hi to me, as well as the future speaker. Thatâs cool - she said sheâs seen me here a few times before and is curious what I do. I just said I run a small business and like learning hahaha. Thatâs cool!
See - that has been my plan for Seattle, not to be too âspoileryâ, but from the start, my plan has been to try and see how many people I can meet like without trying. When I lived anywhere else (and Iâve moved many times, I always woudl go out of my way to meet people and be social, etc) and now, Iâm not really intentionally befriending anyone and seeing what happens. Itâs an experiment Iâm doing - and itâs so fun and working. Just patient and taking years hahaha. But itâs okay. Itâs peaceful.
NEXT SPEECH
This next speech Iâm not sure if Iâve heard before, cause Iâve heard this lady speak before at an event about marketing. She was great, so I wonder if sheâs going to give the same speech twice. If not, thatâs so impressive hahaha. Maybe Iâll get to that level one day but Iâm still semi-freaking out about my speech next month hahah. But yay!
This guy now is during the break is talking to another guy about his speech he gave today - how he ent off script. Every speaker thatâs professional says â you should know every word and donât stray â - so, maybe thatâs good advice to overhear hahahahaha. Love it. Thankâs âcoincidences of lifeâ. Lol
Okay. Next, ready to learn about ai
She said she âs updated her presentation since hte last time she gave it -
and Iâm the only one in the audience who saw her speak last time- they asked hahahah. Funny. So funny how well I set this up too, narratively.
She said sheâll literally email you the notes so just relax and enjoy.
Ai is this big bucket that has some level of confusion right now. Ai doesnât think creatively. It spots patterns at a level that would be difficult and consuming for humans to do. You could spend a year doing exactly what Ai does as a human, but Itâll do it in a few minutes
A guy just came up and moves the mic closer to her mouth - now I wish I had earplugs. For real! My sensitive hearing is so distracting. Now itâs too loud and like 15% painful for me. Iâm excited for my headband to arrive soon. If its good, Iâll order it in a few colors and put It for sale on my site hahahah
Sheâs been on the boards of Ai companies since pre chatgpt.
If i had a dollar for every time I heard something liek this, this week, Iâd have enough money for a taxi home hahahha.
One of the biggest advantages for marketing and applications is that Ai doesnât bring a bias. It does patterns and gives you phenomenal market research evaluation. It will give you a true look at what the consumer thinkings.
People are highly biased in market research, this fixes that.
You can ask it to write 10 social media ad for you, Itâll do it, but that doesntâ mean theyâre very good.
If you have an ad that did well for you, you can feed it in there, say you think its why it did well, take this and apply it to different markets.
It can do things to scale
Personalization, B2B funnel management space.
Itâll scrape the background and take your generic email convo and personalize it.
What does Ai not do?
It doesnât understand your brand voice, the nuances of your brand, and it can only look backwards.
Itâs not going to have that aha moment
It may help you find opportunities, but it wonât come up with that for you.
Post-ai, strategy will become controlled by humans. It doesnât do strategy or really innovate. It can also get things wrong.
She asks if anyone has questions
Ausience: you say its not biased
But now all the marketing is biased, its like taking over the internet, so now its very biased online
She said, okay if you do social listening, heat maps with the most common words - things like that.
It doesnât understand but it can interpret and aggregate it into the voice of the consumer without overlaying things.
Give me my happiest, medium, and most disgruntled consumer.
Aggregating your own data it can filter without bias.
Not surprising, start with the percentage slide (hahah)
61% of marektiers say ai saves time
44% better content
70+% say it improves your life (too fast I couldnâtâ see the exact number)
Ai can help offload things that are high lift low impact. Itâs really about leverage.
So automate the work that doesnât need a genius. Think of Ai as a junior marketing assistant. An intern. They have enough knowledge about marketing, but purely driven off of what theyâve read in books .
It reads everything, so you get this enthusiastic person with very little real world experience and knows a whole bunch and just has some basic patterns.
You wouldnât say to them: go write five posts. Theyâll be terrible.
You need to be there at the beginning and the end - garbage in is garbage out.
Write down the questions you have, free form, structured, brand strategy.
Give it your voice, tell it what youâre thinking. Itâll integrate your thoughts with data and thatâs where it starts to get really interesting.
Now they can write better with all of this
You shouldnât effectively chat into chatgpt âwrite 5 posts for meâ - give it a lot of background, a lot of training.
Itâs about amplification. If you have a couple of things that are working or youâre giving it some background, you can say âwrite ten versions of thisâ or you can take one blog article in your voice and say, âwrite me 10 derivatives of thisâ - write 1 and let ai write the next 20. Just start with that foundation.
No I donât like letting ai write for me. Itâs a waste of time long-term I think.
Stay simple, stay scrappy.
You donât need to build custom Ai models. You dontâ need a data science team.
You need practical off-the-shelf ai tools that help you move faster today.
Tools that generate content
Tools that predict behavior
Toosl that automate repetitive Tass
Just find what works for you
Protect your brands humanity.
Itâs not an evil thing, Ai, people worry about it. But itâs still a robot. You want to make sure your brand and your mission is there. Itâs good to tell it your tone. It can understand that kind of person. Talk about your goal, if you like how others sound. If you like the style of other things, you can tie them together.
Always read through it, ask if itâs the right tone.
Write an article, read it, then fix it over and over again.
Keep looping a few times.
Itâs tempting to just cut, paste, post
Lol - but then youâre stuck with that looking like its your words hahahah
You can brainstorm themes, topics, campaigns and draft a monthly content schedule.
You can scratch out your own ads and post them
Brainstorming can take al idle bit of work. But you can use it to generate blog post topics.
It wonât come up with great ideas but it gives you thought starters.
Copy.ai
Jasper
Surferseo
Clearscope
Marketmuse
There are a lot of advancements coming with SEO.
SEO data analysis. Those things are great.
There are great tools for A/B testing. Anything data intense can help/
fuelgrowth.ai
Google optimize
Unbound smart builder
Copy.ai
All of those are for A/B testing.
An audience member asks a question but I got distracted researching if my merch is legal since I used font from canvas. It is. So, thatâs good. Okay - letâs get back to
Ai is useful for trend spotting and cultural signals:
Exploding topics are famous, tehy can track trends and look broadly at data.
Not the best for specific industries
If your business is about macro industry trends, this is helpful
Spark Toro gets into where your audience hangs out. Itâs a fun tool to dig into and to understand cultural signals. To understand your audience well.
Do more research and find out as much as you can about your TAM/SAM/SOM (idk hat these are)
What are potential markets? What shoudl I think about?
Prompt Ai to start thinking through angles and your marketplace.
IT may introduce things you havenât thought of
Competitive analysis, lots of great tools âcrayonâ (lets you know when your competitor updates their website, pricing page, etc) giving you alerts in real time, similar wen, chat gpt
Let Ai streamline the competitor analysis streamline.
Weâre moving away from personas and more to âlook-aâlikesâ
Understand who your customer is. Group and think about your customer by intent and behavior. New ways to cluster and think about consumers.
Channel strategy opamization is pretty well developed in B2B, not too much in B2C.
And everyone wants to get acquired.
You want to be bought.
Oof. IDK not me hahahhaa.
People that spent a lot of money on their CRM are some of the first adopters to find out how Ai can help them run an ad for people who bought ____ vs looking at who they really are. Then you look at your competitors, pricing strategy, get Ai to think for you in a B2B environment.
Messaging & A/B Testing
Copy.ai & Jasper are Ai writing tools that can create multiple versions of your ad copy, email subject lines, or landing page headers instantly.
Google Optimize allows you to A/B test those variations on your website or landing pages and see real user behavior data.
Prompt: âWrite 3 variations of a headline for our launch campaignâ
Okay - Iâm getting distracted.
She said a/b testing will dramatically improve with Ai.
Yeah. Custom everything, different for each user.
Logo testing, sheâs skeptical of it. It can visualize if your image will be successful based on the behavior of others who posted things and it looked like that. It can track behavior, though only to some degree âintentâ. Intent is half pattern, half emotional in terms of its behavior.
She said if youâve done statistical analysis and psychology youâre screwed.
You always wonder if things were objective or subjective.
Thereâs a lot of great tools out there. One of the easiest things to do is to ask what are some of the best tools for your industry, background, and time, and level of business - is this 1/10th of your time a fulltimeâs person. Then tell me how to use Ai in my sales funnel.
- Some tools are way too massive.
Give ai the context how much time and energy - then ask it to build an ai plan for you.
Her speech is listing lots of tools over and over again. Iâm getting tired hahah. Maybe Iâll go soon. I heard some amazing speeches and idk if I wanna socialize too much tonight. Iâd rather get more sunshine. After this speech I think Iâll head back to nature/home? For real, my vitamin D is lacking - and Iâm just working nonstop so I like to maintain my energy.
If you want to get funding these days, you better have Ai in your company somehow.
Whatâ the number one use of ai? Copywriting. Write me an article for this, for that
Ew! I donât like that though, I dont like it writing for me
But thatâs my brand.
Feed your personality into it. Itâs a marketing intern. Donât turn it loose with too much control and not enough direction.
Clear scope, server set is good if youâre looking for basics. More coming out soon with SEO improvements. Wâere really at a new level with this. Theyâre making SEO faster and broader scale. Wâere starting to move to a whole other level with SEO and Ai.
Influencer discovery, I wonât go off on my side conversation on how much I think they are on the drown trend anyway. But if you think you want them as part of your brand, there are ways to find the ones most effective for you.
Iâm just starting to see an uptick en celebrity endorsements coming back.
Celebrities are reasonably priced again
Hahahah
She sys she thinks in the next year or two, with ai, weâre moving beyond needing influencers. Tehy helped cut conversations really short
Ai does this in a different way.
Tehy hypers personalization where itâs like , âhey NAMEâ I see youâre doing this, itâs all about you, this is what you drive, ai have something fro you, wanna see it? Sure!
It hears you
An influencer is still in the day of âtalked to, not talked withâ
A big celebrity will put this out, you go do what they said. Weâre moving away from that. Ai is allowing peopel to have 1-to-1 conversations with their consumer.
Press releases are great. They keep track and know who to push content to
Propel PRM
Much rack Ai
PR is a numbers game. Shooting to large audiences nad seeing if you can find someone.
If youâve got something truly newsworthy that people would want to pick up in an article, look into PR.
With so many channels and blogs - there are people wiring fake content with Ai
This is the perfect opportunity to lean in on PR and find people to talk about it
Wow.. I guess I can look into thatâŚ. Once a few more things are cleaned up I think.
Like my emails after orders and a few things I want to make. Once my website is a bit more at hte level I want, I think I can try that. Why not! Haha. Maybe? Idk. Maybe not.
She said she intended this to be a list you can ask for and then poke around and look all these companies up.
A lot of these guys are offering a $100 trial for some pretty amazing stuff.
Vue ai is fun for fashion, home goods - things where youâre trying to look at what people buy based on shopping patterns.
She jokes and asks if sheâs allowed to do a startup on B to C, he jokes sheâs not allowed.
Do you need to get pat on the back or know if there is a problem?
So true!!!! So trueâŚ.
Be willing to take the punches when you listen to waht people really think
Lexalytics + monekylearn
Sentiment analysis is useless.
Itâs just mentioning a lot - not meaning anything.
Audience Question: letâs say you look for any name on your presention, any tool - all those article all lead to sites that have nothing to do with their own product.
Itâs a trend where things that are loosely related are trying to drive traffic to a domain. They dontâ even help. My question is, is this a good way to drive traffic. Are these tools helping? Here are 50 articles loosely touching your space. Weâl put an article up for you
- she said sheâs trying to understand the question⌠first question?
He says, you want to migrate from hubspot to a new site.
Migrate your data? One CRM to another CRM?
Search for that, find 50 articles on how to do it. They all bring you to other CRMâs and tell you how to do it - but the articles donât tell you actually how to do it- theyâre just ai created articles driving you to your own website.
The audience is grumbling and idk why. Lol. Do they agree?
Someone speaks up: I encounter this all the time.
Behind me: mhm.
Okay - so yeah, theyâre saying, in teh audience, âthis is serious. Yeah. So first off, to her point about SEO about to change dramatically, its cause half hte results are coming up with Ai instead of traditional google. Iâve been doing SEO before anyone knew what it was. Fundamentals didnt change for 30 years. Now all the sudden all the fundamentals are changing. You need to relearn how to do SEO.â
Google in the old days used to be good tracking how many people clicked on an article and clicked again. They called it bounce. But now Ai results, especially chat gpt.
But a huge number of situations like that are articles that donât help.
You want to know the best phone system and its all theses garbage articles.
Ai is learning to be your assistant. It learns what is crap. There are tools being trained that can out-SEO SEO.
Someone in the audience says if you get stuff from reddit about the stock market, itâs all over the place. But if you look at the Moodys, etc, youâre getting real info but (idk what he said)
- cause Iâm like YEAH RIGHT âreal infoâ bahhah. Exactly. Thatâs whaSt they tell everyone not paying attention. Ugh.
70 job applications per one interview lately.
Ai is making resumes much worse instead of better.
The joke in th industry is to simulate the candidate looking at their resume. You can set the two against each other and have an app interview an app and get nowhere.
If you can crate genuine content that helps users itâs better than content that generates traffic and users bounce off. Then what have you gained?
Weâre definitely hopefully moving in that direction.
More people are even removing serach endings and using Ai anymore.
On my way out the door the flashlight military guy told the energy guy he missed the energyâs speech, but summarize it for him. Lol. He was trying, but then I vouched for him that his speech was really great. He said thanks and called me by name. Just before that heâd thanked me for attending the speech and I said it was awemse.
Interactions liek that are so funny to me. Itâs nice he didnt push his business onto people though, thatâs great and longterm thinking.
But he needs to build a bridge so people can sign up casually without IRL interaction hahah, hahah but maybe not his brand
Okay - Iâm on the bus and itâll be about an hour. I double checked with the bus driver weâd stop at hte stop I need (we will) so I can sorta zone out a bit since he knows where I need to go too - and Iâm the only one on the bus at hte moment. Itâs funny how no one uses public transit!!! Wild. But also a lot of the times the places are really inconvenient Like I took a taxi to go to the busy stop. LOL. But, all to save money hahaha. And get some sunshine, even if indirect.
Thatâs the one problem I have with that venue we were just as - it doesnât have enough natural light or an outside space to mingle. So I just lately really want more sunshine. I feel it. Especially since Hawaii. I feel like it lifted me up and gave me so much energy.
Iâm intentionally seeking it lately.
Overall Event Rating Further Evaluations:
Venue: 3.8/5
I love this place so much. IDK why. Itâs not necessarily especially cozy or well decorated or even stylish, but I just think its really welcoming from every time Iâve been. The location is so hard to get to with public transit, though. Takes me a hour and half each way (or ~80 bucks by taxi EACH WAY!!). But I keep coming back. I do wish they had an outside space to hang out, though. Get some fresh air. I didnât want to stay much longer cause itâs all dark in there. But I still like it a lot.
Food: 2.5/5
Hahah I am being tougher on them cause even the speech pointed it out. Not enough variety and nutrition. Oof. I want to feed myself well, you know - but its hard when your options donât make that possible. So, step it up, guys!! ahh!! hahah.
Speaker Content: 5/5
Incredible talks. I learned so much in every speech and am exhausted hahaha. So inspiring.
Networking: 4/5
Yeah, this place is always welcoming and I talked to a lot of people. Even people were introducing themselves to me. Even so, I didnât want to stay long. Event week is totally over-socializing me, but we carry on!! It is fun. But, pace yourself.
Likeliness to Return: 5/5
Duh! Itâs awesome. I love this place and itâs a great time. I always learn a lot from the speaker there - and this time surprised me cause I learned even more than expected and laughed so much.
Until next time, I wish you the motivation and success to search for opportunities around your area. Search and explore: Who is out there giving talks? There are new things happening all of the time.
Find relatable or interesting topics you like and check them out! Maybe even something hosted at a cool venue, if thereâs no other reason to go. Letâs see what you can learn and discover not too far from home. đ
